#AD2D7E#AD2D7E
#AD2D7E is a mid, vivid pink. Relative luminance 0.123; OKLCH L 52.1% C 0.182 H 346.5°. Best body text is #FFFFFF at 6.08:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2D7E |
|---|---|
| RGB | rgb(173, 45, 126) |
| HSL | hsl(322, 59%, 43%) |
| HSV | hsv(322, 74%, 68%) |
| CMYK | cmyk(0%, 74%, 27.2%, 32.2%) |
| CIE-LAB | lab(41.64, 58.25, -16.07) |
| CIE-LCH | lch(41.64, 60.43, 344.57°) |
| OKLab | oklab(52.1% 0.1769 -0.0425) |
| OKLCH | oklch(52.1% 0.182 346.5) |
| XYZ | xyz(21.9389, 12.2698, 20.9476) |
| Luminance | 0.1227 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.38
Mediumvioletred
#C71585
ΔE00 4.48
Red Violet
#9E0168
ΔE00 6.26
Warm Purple
#952E8F
ΔE00 7.60
Deep Magenta
#A0025C
ΔE00 7.65
Ugly Purple
#A442A0
ΔE00 7.97
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2D7E #2DAD5C
analogous
#9C2DAD #AD2D7E #AD2D3E
triadic
#AD2D7E #7EAD2D #2D7EAD
tetradic
#AD2D7E #AD9C2D #2DAD5C #2D3EAD
square
#AD2D7E #AD9C2D #2DAD5C #2D3EAD
split-complementary
#AD2D7E #3EAD2D #2DAD9C
monochromatic
#4C1437 #7C205B #AD2D7E #CF489E #DC78B7
Accessibility & contrast
On white
6.08
#AD2D7E on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.45
#AD2D7E on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2D7E
6.08:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2D7E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2D7E | 1.00 | 6.08 | 3.45 | 6.08 |
| #FFFFFF | 6.08 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.45 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.08 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E5480
Deuteranopia (green-blind)
#646A7B
Tritanopia (blue-blind)
#B92952
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad2d7e; /* rgb */ color: rgb(173, 45, 126); /* oklch */ color: oklch(52.1% 0.182 346.5);
Tailwind
colors: {
custom: {
50: '#ca72a3',
500: '#ad2d7e',
950: '#000000',
},
}SCSS
$custom: #ad2d7e; $custom-light: #ca72a3; $custom-dark: #000000;
JSON
{
"hex": "#ad2d7e",
"rgb": {
"r": 173,
"g": 45,
"b": 126
},
"hsl": {
"h": 322.031,
"s": 58.716,
"l": 42.745
},
"oklch": {
"l": 0.521,
"c": 0.18195,
"h": 346.5
},
"luminance": 0.12267
}Semantic roles & 50–950 ramp
primary
#AD2D7E
secondary
#72C490
accent
#E27F46
background
#FCF7FA
surface
#F9EDF3
border
#D2C8CD
text
#14090F
muted
#827B7F