#AD2D7C#AD2D7C

#AD2D7C is a mid, vivid pink. Relative luminance 0.122; OKLCH L 52.0% C 0.181 H 347.4°. Best body text is #FFFFFF at 6.10:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D7C
RGB	rgb(173, 45, 124)
HSL	hsl(323, 59%, 43%)
HSV	hsv(323, 74%, 68%)
CMYK	cmyk(0%, 74%, 28.3%, 32.2%)
CIE-LAB	lab(41.56, 58.00, -14.96)
CIE-LCH	lch(41.56, 59.90, 345.53°)
OKLab	oklab(52.02% 0.1765 -0.0395)
OKLCH	oklch(52.02% 0.181 347.4)
XYZ	xyz(21.8111, 12.2187, 20.2747)
Luminance	0.1222 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D7C #2DAD5E

analogous

#9E2DAD #AD2D7C #AD2D3C

triadic

#AD2D7C #7CAD2D #2D7CAD

tetradic

#AD2D7C #AD9E2D #2DAD5E #2D3CAD

square

#AD2D7C #AD9E2D #2DAD5E #2D3CAD

split-complementary

#AD2D7C #3CAD2D #2DAD9E

monochromatic

#4C1436 #7C2059 #AD2D7C #CF489B #DC78B6

Accessibility & contrast

On white

6.10

#AD2D7C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AD2D7C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D7C

6.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D7C	#FFFFFF	#000000	##FFFFFF
##AD2D7C	1.00	6.10	3.44	6.10
#FFFFFF	6.10	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F547E

Deuteranopia (green-blind)

#656A79

Tritanopia (blue-blind)

#B92851

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2d7c;
/* rgb */ color: rgb(173, 45, 124);
/* oklch */ color: oklch(52.0% 0.181 347.4);

Tailwind

colors: {
  custom: {
    50: '#ca72a2',
    500: '#ad2d7c',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d7c;
$custom-light: #ca72a2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d7c",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 124
  },
  "hsl": {
    "h": 322.969,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.52015,
    "c": 0.18082,
    "h": 347.4
  },
  "luminance": 0.12216
}

Semantic roles & 50–950 ramp

primary

#AD2D7C

secondary

#72C491

accent

#E28246

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090F

muted

#827B7E

Preview Lab

Preview with #AD2D7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →