#AD2D7B#AD2D7B

#AD2D7B is a mid, vivid pink. Relative luminance 0.122; OKLCH L 52.0% C 0.180 H 347.9°. Best body text is #FFFFFF at 6.11:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D7B
RGB	rgb(173, 45, 123)
HSL	hsl(323, 59%, 43%)
HSV	hsv(323, 74%, 68%)
CMYK	cmyk(0%, 74%, 28.9%, 32.2%)
CIE-LAB	lab(41.52, 57.88, -14.41)
CIE-LCH	lch(41.52, 59.65, 346.02°)
OKLab	oklab(51.97% 0.1762 -0.0379)
OKLCH	oklch(51.97% 0.18 347.9)
XYZ	xyz(21.7482, 12.1935, 19.9433)
Luminance	0.1219 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D7B #2DAD5F

analogous

#9F2DAD #AD2D7B #AD2D3B

triadic

#AD2D7B #7BAD2D #2D7BAD

tetradic

#AD2D7B #AD9F2D #2DAD5F #2D3BAD

square

#AD2D7B #AD9F2D #2DAD5F #2D3BAD

split-complementary

#AD2D7B #3BAD2D #2DAD9F

monochromatic

#4C1436 #7C2058 #AD2D7B #CF489A #DC78B5

Accessibility & contrast

On white

6.11

#AD2D7B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.44

#AD2D7B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D7B

6.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D7B	#FFFFFF	#000000	##FFFFFF
##AD2D7B	1.00	6.11	3.44	6.11
#FFFFFF	6.11	1.00	21.00	1.00
#000000	3.44	21.00	1.00	21.00
##FFFFFF	6.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#40547D

Deuteranopia (green-blind)

#656A78

Tritanopia (blue-blind)

#B92850

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2d7b;
/* rgb */ color: rgb(173, 45, 123);
/* oklch */ color: oklch(52.0% 0.180 347.9);

Tailwind

colors: {
  custom: {
    50: '#ca72a1',
    500: '#ad2d7b',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d7b;
$custom-light: #ca72a1;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d7b",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 123
  },
  "hsl": {
    "h": 323.438,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.51974,
    "c": 0.18027,
    "h": 347.9
  },
  "luminance": 0.12191
}

Semantic roles & 50–950 ramp

primary

#AD2D7B

secondary

#72C492

accent

#E28346

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090F

muted

#827B7E

Preview Lab

Preview with #AD2D7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →