#AD2D3B#AD2D3B

#AD2D3B is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.1% C 0.164 H 19.6°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D3B
RGB	rgb(173, 45, 59)
HSL	hsl(353, 59%, 43%)
HSV	hsv(353, 74%, 68%)
CMYK	cmyk(0%, 74%, 65.9%, 32.2%)
CIE-LAB	lab(39.71, 52.02, 23.14)
CIE-LCH	lch(39.71, 56.93, 23.98°)
OKLab	oklab(50.05% 0.1541 0.055)
OKLCH	oklch(50.05% 0.164 19.6)
XYZ	xyz(18.9634, 11.0796, 5.2769)
Luminance	0.1108 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D3B #2DAD9F

analogous

#AD2D7B #AD2D3B #AD5F2D

triadic

#AD2D3B #3BAD2D #2D3BAD

tetradic

#AD2D3B #7BAD2D #2DAD9F #5F2DAD

square

#AD2D3B #7BAD2D #2DAD9F #5F2DAD

split-complementary

#AD2D3B #2DAD5F #2D7BAD

monochromatic

#4C141A #7C202A #AD2D3B #CF4857 #DC7883

Accessibility & contrast

On white

6.53

#AD2D3B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#AD2D3B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D3B

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D3B	#FFFFFF	#000000	##FFFFFF
##AD2D3B	1.00	6.53	3.22	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514C3B

Deuteranopia (green-blind)

#716737

Tritanopia (blue-blind)

#BE0033

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d3b;
/* rgb */ color: rgb(173, 45, 59);
/* oklch */ color: oklch(50.1% 0.164 19.6);

Tailwind

colors: {
  custom: {
    50: '#cd7070',
    500: '#ad2d3b',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d3b;
$custom-light: #cd7070;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d3b",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 59
  },
  "hsl": {
    "h": 353.438,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50053,
    "c": 0.1636,
    "h": 19.6
  },
  "luminance": 0.11077
}

Semantic roles & 50–950 ramp

primary

#AD2D3B

secondary

#72C4BB

accent

#E2D146

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2D3B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →