#AD2D78#AD2D78

#AD2D78 is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.8% C 0.179 H 349.3°. Best body text is #FFFFFF at 6.13:1 contrast (WCAG AA passes).

Color values

HEX#AD2D78
RGBrgb(173, 45, 120)
HSLhsl(325, 59%, 43%)
HSVhsv(325, 74%, 68%)
CMYKcmyk(0%, 74%, 30.6%, 32.2%)
CIE-LABlab(41.41, 57.51, -12.73)
CIE-LCHlch(41.41, 58.90, 347.52°)
OKLaboklab(51.85% 0.1755 -0.0333)
OKLCHoklch(51.85% 0.179 349.3)
XYZxyz(21.5633, 12.1195, 18.9694)
Luminance0.1212 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2D78 #2DAD62
analogous
#A22DAD #AD2D78 #AD2D38
triadic
#AD2D78 #78AD2D #2D78AD
tetradic
#AD2D78 #ADA22D #2DAD62 #2D38AD
square
#AD2D78 #ADA22D #2DAD62 #2D38AD
split-complementary
#AD2D78 #38AD2D #2DADA2
monochromatic
#4C1435 #7C2056 #AD2D78 #CF4897 #DC78B3

Accessibility & contrast

On white

6.13
#AD2D78 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.42
#AD2D78 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D78
6.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2D78#FFFFFF#000000##FFFFFF
##AD2D781.006.133.426.13
#FFFFFF6.131.0021.001.00
#0000003.4221.001.0021.00
##FFFFFF6.131.0021.001.00

Color blindness preview

Protanopia (red-blind)
#41537A
Deuteranopia (green-blind)
#666A75
Tritanopia (blue-blind)
#BA264F
Achromatopsia (no color)
#626262

Design tokens & code

CSS
--color: #ad2d78;
/* rgb */ color: rgb(173, 45, 120);
/* oklch */ color: oklch(51.8% 0.179 349.3);
Tailwind
colors: {
  custom: {
    50: '#ca729f',
    500: '#ad2d78',
    950: '#000000',
  },
}
SCSS
$custom: #ad2d78;
$custom-light: #ca729f;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2d78",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 120
  },
  "hsl": {
    "h": 324.844,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.5185,
    "c": 0.17864,
    "h": 349.3
  },
  "luminance": 0.12117
}

Semantic roles & 50–950 ramp

primary
#AD2D78
secondary
#72C494
accent
#E28646
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E

Preview Lab

Preview with #AD2D78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2D78 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva