#AD2D78#AD2D78

#AD2D78 is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.8% C 0.179 H 349.3°. Best body text is #FFFFFF at 6.13:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D78
RGB	rgb(173, 45, 120)
HSL	hsl(325, 59%, 43%)
HSV	hsv(325, 74%, 68%)
CMYK	cmyk(0%, 74%, 30.6%, 32.2%)
CIE-LAB	lab(41.41, 57.51, -12.73)
CIE-LCH	lch(41.41, 58.90, 347.52°)
OKLab	oklab(51.85% 0.1755 -0.0333)
OKLCH	oklch(51.85% 0.179 349.3)
XYZ	xyz(21.5633, 12.1195, 18.9694)
Luminance	0.1212 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D78 #2DAD62

analogous

#A22DAD #AD2D78 #AD2D38

triadic

#AD2D78 #78AD2D #2D78AD

tetradic

#AD2D78 #ADA22D #2DAD62 #2D38AD

square

#AD2D78 #ADA22D #2DAD62 #2D38AD

split-complementary

#AD2D78 #38AD2D #2DADA2

monochromatic

#4C1435 #7C2056 #AD2D78 #CF4897 #DC78B3

Accessibility & contrast

On white

6.13

#AD2D78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.42

#AD2D78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D78

6.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D78	#FFFFFF	#000000	##FFFFFF
##AD2D78	1.00	6.13	3.42	6.13
#FFFFFF	6.13	1.00	21.00	1.00
#000000	3.42	21.00	1.00	21.00
##FFFFFF	6.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#41537A

Deuteranopia (green-blind)

#666A75

Tritanopia (blue-blind)

#BA264F

Achromatopsia (no color)

#626262

Design tokens & code

CSS

--color: #ad2d78;
/* rgb */ color: rgb(173, 45, 120);
/* oklch */ color: oklch(51.8% 0.179 349.3);

Tailwind

colors: {
  custom: {
    50: '#ca729f',
    500: '#ad2d78',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d78;
$custom-light: #ca729f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d78",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 120
  },
  "hsl": {
    "h": 324.844,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.5185,
    "c": 0.17864,
    "h": 349.3
  },
  "luminance": 0.12117
}

Semantic roles & 50–950 ramp

primary

#AD2D78

secondary

#72C494

accent

#E28646

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD2D78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →