#AD2D38#AD2D38

#AD2D38 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.164 H 21.0°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D38
RGB	rgb(173, 45, 56)
HSL	hsl(355, 59%, 43%)
HSV	hsv(355, 74%, 68%)
CMYK	cmyk(0%, 74%, 67.6%, 32.2%)
CIE-LAB	lab(39.66, 51.85, 24.94)
CIE-LCH	lch(39.66, 57.53, 25.68°)
OKLab	oklab(50% 0.1529 0.0586)
OKLCH	oklch(50% 0.164 21)
XYZ	xyz(18.8878, 11.0494, 4.8788)
Luminance	0.1105 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D38 #2DADA2

analogous

#AD2D78 #AD2D38 #AD622D

triadic

#AD2D38 #38AD2D #2D38AD

tetradic

#AD2D38 #78AD2D #2DADA2 #622DAD

square

#AD2D38 #78AD2D #2DADA2 #622DAD

split-complementary

#AD2D38 #2DAD62 #2D78AD

monochromatic

#4C1419 #7C2028 #AD2D38 #CF4853 #DC7881

Accessibility & contrast

On white

6.54

#AD2D38 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#AD2D38 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D38

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D38	#FFFFFF	#000000	##FFFFFF
##AD2D38	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514C37

Deuteranopia (green-blind)

#726734

Tritanopia (blue-blind)

#BE0032

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2d38;
/* rgb */ color: rgb(173, 45, 56);
/* oklch */ color: oklch(50.0% 0.164 21.0);

Tailwind

colors: {
  custom: {
    50: '#cd706e',
    500: '#ad2d38',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d38;
$custom-light: #cd706e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d38",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 56
  },
  "hsl": {
    "h": 354.844,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.49998,
    "c": 0.16376,
    "h": 21
  },
  "luminance": 0.11047
}

Semantic roles & 50–950 ramp

primary

#AD2D38

secondary

#72C4BD

accent

#E2D546

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2D38

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →