#AD2D76#AD2D76
#AD2D76 is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.8% C 0.178 H 350.2°. Best body text is #FFFFFF at 6.15:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2D76 |
|---|---|
| RGB | rgb(173, 45, 118) |
| HSL | hsl(326, 59%, 43%) |
| HSV | hsv(326, 74%, 68%) |
| CMYK | cmyk(0%, 74%, 31.8%, 32.2%) |
| CIE-LAB | lab(41.33, 57.27, -11.60) |
| CIE-LCH | lch(41.33, 58.44, 348.55°) |
| OKLab | oklab(51.77% 0.175 -0.0302) |
| OKLCH | oklch(51.77% 0.178 350.2) |
| XYZ | xyz(21.4431, 12.0715, 18.3368) |
| Luminance | 0.1207 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 3.79
Mediumvioletred
#C71585
ΔE00 4.79
Red Violet
#9E0168
ΔE00 5.90
Deep Magenta
#A0025C
ΔE00 6.47
Dark Fuchsia
#9D0759
ΔE00 7.00
Violet Red
#A50055
ΔE00 7.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2D76 #2DAD64
analogous
#A42DAD #AD2D76 #AD2D36
triadic
#AD2D76 #76AD2D #2D76AD
tetradic
#AD2D76 #ADA42D #2DAD64 #2D36AD
square
#AD2D76 #ADA42D #2DAD64 #2D36AD
split-complementary
#AD2D76 #36AD2D #2DADA4
monochromatic
#4C1434 #7C2055 #AD2D76 #CF4895 #DC78B1
Accessibility & contrast
On white
6.15
#AD2D76 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.41
#AD2D76 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2D76
6.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2D76 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2D76 | 1.00 | 6.15 | 3.41 | 6.15 |
| #FFFFFF | 6.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.41 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#425378
Deuteranopia (green-blind)
#676A73
Tritanopia (blue-blind)
#BA254D
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #ad2d76; /* rgb */ color: rgb(173, 45, 118); /* oklch */ color: oklch(51.8% 0.178 350.2);
Tailwind
colors: {
custom: {
50: '#ca729d',
500: '#ad2d76',
950: '#000000',
},
}SCSS
$custom: #ad2d76; $custom-light: #ca729d; $custom-dark: #000000;
JSON
{
"hex": "#ad2d76",
"rgb": {
"r": 173,
"g": 45,
"b": 118
},
"hsl": {
"h": 325.781,
"s": 58.716,
"l": 42.745
},
"oklch": {
"l": 0.5177,
"c": 0.1776,
"h": 350.2
},
"luminance": 0.12069
}Semantic roles & 50–950 ramp
primary
#AD2D76
secondary
#72C495
accent
#E28946
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E