#AD2D36#AD2D36

#AD2D36 is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.164 H 21.9°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D36
RGB	rgb(173, 45, 54)
HSL	hsl(356, 59%, 43%)
HSV	hsv(356, 74%, 68%)
CMYK	cmyk(0%, 74%, 68.8%, 32.2%)
CIE-LAB	lab(39.63, 51.74, 26.13)
CIE-LCH	lch(39.63, 57.96, 26.79°)
OKLab	oklab(49.96% 0.1521 0.061)
OKLCH	oklch(49.96% 0.164 21.9)
XYZ	xyz(18.8399, 11.0302, 4.6263)
Luminance	0.1103 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D36 #2DADA4

analogous

#AD2D76 #AD2D36 #AD642D

triadic

#AD2D36 #36AD2D #2D36AD

tetradic

#AD2D36 #76AD2D #2DADA4 #642DAD

square

#AD2D36 #76AD2D #2DADA4 #642DAD

split-complementary

#AD2D36 #2DAD64 #2D76AD

monochromatic

#4C1418 #7C2027 #AD2D36 #CF4851 #DC787F

Accessibility & contrast

On white

6.55

#AD2D36 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#AD2D36 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D36

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D36	#FFFFFF	#000000	##FFFFFF
##AD2D36	1.00	6.55	3.21	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524C35

Deuteranopia (green-blind)

#726732

Tritanopia (blue-blind)

#BE0032

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2d36;
/* rgb */ color: rgb(173, 45, 54);
/* oklch */ color: oklch(50.0% 0.164 21.9);

Tailwind

colors: {
  custom: {
    50: '#cd706d',
    500: '#ad2d36',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d36;
$custom-light: #cd706d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d36",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 54
  },
  "hsl": {
    "h": 355.781,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.49964,
    "c": 0.16391,
    "h": 21.9
  },
  "luminance": 0.11027
}

Semantic roles & 50–950 ramp

primary

#AD2D36

secondary

#72C4BE

accent

#E2D746

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2D36

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →