#AD2D75#AD2D75
#AD2D75 is a mid, vivid pink. Relative luminance 0.120; OKLCH L 51.7% C 0.177 H 350.7°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2D75 |
|---|---|
| RGB | rgb(173, 45, 117) |
| HSL | hsl(326, 59%, 43%) |
| HSV | hsv(326, 74%, 68%) |
| CMYK | cmyk(0%, 74%, 32.4%, 32.2%) |
| CIE-LAB | lab(41.29, 57.15, -11.04) |
| CIE-LCH | lch(41.29, 58.21, 349.07°) |
| OKLab | oklab(51.73% 0.1748 -0.0287) |
| OKLCH | oklch(51.73% 0.177 350.7) |
| XYZ | xyz(21.3840, 12.0478, 18.0255) |
| Luminance | 0.1205 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 3.78
Mediumvioletred
#C71585
ΔE00 4.88
Red Violet
#9E0168
ΔE00 5.90
Deep Magenta
#A0025C
ΔE00 6.35
Dark Fuchsia
#9D0759
ΔE00 6.86
Violet Red
#A50055
ΔE00 7.32
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2D75 #2DAD65
analogous
#A52DAD #AD2D75 #AD2D35
triadic
#AD2D75 #75AD2D #2D75AD
tetradic
#AD2D75 #ADA52D #2DAD65 #2D35AD
square
#AD2D75 #ADA52D #2DAD65 #2D35AD
split-complementary
#AD2D75 #35AD2D #2DADA5
monochromatic
#4C1433 #7C2054 #AD2D75 #CF4894 #DC78B0
Accessibility & contrast
On white
6.16
#AD2D75 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.41
#AD2D75 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2D75
6.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2D75 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2D75 | 1.00 | 6.16 | 3.41 | 6.16 |
| #FFFFFF | 6.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.41 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#425377
Deuteranopia (green-blind)
#676A72
Tritanopia (blue-blind)
#BA244D
Achromatopsia (no color)
#616161
Design tokens & code
CSS
--color: #ad2d75; /* rgb */ color: rgb(173, 45, 117); /* oklch */ color: oklch(51.7% 0.177 350.7);
Tailwind
colors: {
custom: {
50: '#ca729c',
500: '#ad2d75',
950: '#000000',
},
}SCSS
$custom: #ad2d75; $custom-light: #ca729c; $custom-dark: #000000;
JSON
{
"hex": "#ad2d75",
"rgb": {
"r": 173,
"g": 45,
"b": 117
},
"hsl": {
"h": 326.25,
"s": 58.716,
"l": 42.745
},
"oklch": {
"l": 0.5173,
"c": 0.17709,
"h": 350.7
},
"luminance": 0.12045
}Semantic roles & 50–950 ramp
primary
#AD2D75
secondary
#72C496
accent
#E28A46
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E