#AD2D74#AD2D74

#AD2D74 is a mid, vivid pink. Relative luminance 0.120; OKLCH L 51.7% C 0.177 H 351.2°. Best body text is #FFFFFF at 6.17:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D74
RGB	rgb(173, 45, 116)
HSL	hsl(327, 59%, 43%)
HSV	hsv(327, 74%, 68%)
CMYK	cmyk(0%, 74%, 32.9%, 32.2%)
CIE-LAB	lab(41.25, 57.04, -10.47)
CIE-LCH	lch(41.25, 57.99, 349.60°)
OKLab	oklab(51.69% 0.1745 -0.0272)
OKLCH	oklch(51.69% 0.177 351.2)
XYZ	xyz(21.3256, 12.0244, 17.7175)
Luminance	0.1202 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D74 #2DAD66

analogous

#A62DAD #AD2D74 #AD2D34

triadic

#AD2D74 #74AD2D #2D74AD

tetradic

#AD2D74 #ADA62D #2DAD66 #2D34AD

square

#AD2D74 #ADA62D #2DAD66 #2D34AD

split-complementary

#AD2D74 #34AD2D #2DADA6

monochromatic

#4C1433 #7C2053 #AD2D74 #CF4893 #DC78B0

Accessibility & contrast

On white

6.17

#AD2D74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.40

#AD2D74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D74

6.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D74	#FFFFFF	#000000	##FFFFFF
##AD2D74	1.00	6.17	3.40	6.17
#FFFFFF	6.17	1.00	21.00	1.00
#000000	3.40	21.00	1.00	21.00
##FFFFFF	6.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435376

Deuteranopia (green-blind)

#676A71

Tritanopia (blue-blind)

#BA244C

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2d74;
/* rgb */ color: rgb(173, 45, 116);
/* oklch */ color: oklch(51.7% 0.177 351.2);

Tailwind

colors: {
  custom: {
    50: '#ca729c',
    500: '#ad2d74',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d74;
$custom-light: #ca729c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d74",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 116
  },
  "hsl": {
    "h": 326.719,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.51691,
    "c": 0.17659,
    "h": 351.2
  },
  "luminance": 0.12022
}

Semantic roles & 50–950 ramp

primary

#AD2D74

secondary

#72C496

accent

#E28B46

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD2D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →