#AD2D34#AD2D34

#AD2D34 is a mid, vivid red. Relative luminance 0.110; OKLCH L 49.9% C 0.164 H 22.7°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D34
RGB	rgb(173, 45, 52)
HSL	hsl(357, 59%, 43%)
HSV	hsv(357, 74%, 68%)
CMYK	cmyk(0%, 74%, 69.9%, 32.2%)
CIE-LAB	lab(39.60, 51.64, 27.31)
CIE-LCH	lch(39.60, 58.42, 27.88°)
OKLab	oklab(49.93% 0.1514 0.0633)
OKLCH	oklch(49.93% 0.164 22.7)
XYZ	xyz(18.7939, 11.0118, 4.3840)
Luminance	0.1101 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D34 #2DADA6

analogous

#AD2D74 #AD2D34 #AD662D

triadic

#AD2D34 #34AD2D #2D34AD

tetradic

#AD2D34 #74AD2D #2DADA6 #662DAD

square

#AD2D34 #74AD2D #2DADA6 #662DAD

split-complementary

#AD2D34 #2DAD66 #2D74AD

monochromatic

#4C1417 #7C2025 #AD2D34 #CF484F #DC787E

Accessibility & contrast

On white

6.56

#AD2D34 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2D34 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D34

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D34	#FFFFFF	#000000	##FFFFFF
##AD2D34	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524C33

Deuteranopia (green-blind)

#726730

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2d34;
/* rgb */ color: rgb(173, 45, 52);
/* oklch */ color: oklch(49.9% 0.164 22.7);

Tailwind

colors: {
  custom: {
    50: '#cd706b',
    500: '#ad2d34',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d34;
$custom-light: #cd706b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d34",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 52
  },
  "hsl": {
    "h": 356.719,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.49931,
    "c": 0.16407,
    "h": 22.7
  },
  "luminance": 0.11009
}

Semantic roles & 50–950 ramp

primary

#AD2D34

secondary

#72C4C0

accent

#E2D946

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2D34

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →