#AD2D70#AD2D70

#AD2D70 is a mid, vivid pink. Relative luminance 0.119; OKLCH L 51.5% C 0.175 H 353.1°. Best body text is #FFFFFF at 6.20:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D70
RGB	rgb(173, 45, 112)
HSL	hsl(329, 59%, 43%)
HSV	hsv(329, 74%, 68%)
CMYK	cmyk(0%, 74%, 35.3%, 32.2%)
CIE-LAB	lab(41.11, 56.58, -8.20)
CIE-LCH	lch(41.11, 57.17, 351.75°)
OKLab	oklab(51.54% 0.1734 -0.021)
OKLCH	oklch(51.54% 0.175 353.1)
XYZ	xyz(21.0979, 11.9334, 16.5184)
Luminance	0.1193 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D70 #2DAD6A

analogous

#AA2DAD #AD2D70 #AD2D30

triadic

#AD2D70 #70AD2D #2D70AD

tetradic

#AD2D70 #ADAA2D #2DAD6A #2D30AD

square

#AD2D70 #ADAA2D #2DAD6A #2D30AD

split-complementary

#AD2D70 #30AD2D #2DADAA

monochromatic

#4C1431 #7C2051 #AD2D70 #CF488F #DC78AD

Accessibility & contrast

On white

6.20

#AD2D70 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD2D70 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D70

6.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D70	#FFFFFF	#000000	##FFFFFF
##AD2D70	1.00	6.20	3.39	6.20
#FFFFFF	6.20	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#445272

Deuteranopia (green-blind)

#68696D

Tritanopia (blue-blind)

#BA214A

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2d70;
/* rgb */ color: rgb(173, 45, 112);
/* oklch */ color: oklch(51.5% 0.175 353.1);

Tailwind

colors: {
  custom: {
    50: '#ca7299',
    500: '#ad2d70',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d70;
$custom-light: #ca7299;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d70",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 112
  },
  "hsl": {
    "h": 328.594,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.51538,
    "c": 0.17466,
    "h": 353.1
  },
  "luminance": 0.11931
}

Semantic roles & 50–950 ramp

primary

#AD2D70

secondary

#72C499

accent

#E29046

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14090D

muted

#837B7E

Preview Lab

Preview with #AD2D70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →