#AD2D4D#AD2D4D

#AD2D4D is a mid, vivid red. Relative luminance 0.113; OKLCH L 50.4% C 0.164 H 10.9°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D4D
RGB	rgb(173, 45, 77)
HSL	hsl(345, 59%, 43%)
HSV	hsv(345, 74%, 68%)
CMYK	cmyk(0%, 74%, 55.5%, 32.2%)
CIE-LAB	lab(40.08, 53.24, 12.32)
CIE-LCH	lch(40.08, 54.64, 13.03°)
OKLab	oklab(50.44% 0.1613 0.0311)
OKLCH	oklch(50.44% 0.164 10.9)
XYZ	xyz(19.5134, 11.2996, 8.1733)
Luminance	0.1130 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D4D #2DAD8D

analogous

#AD2D8D #AD2D4D #AD4D2D

triadic

#AD2D4D #4DAD2D #2D4DAD

tetradic

#AD2D4D #8DAD2D #2DAD8D #4D2DAD

square

#AD2D4D #8DAD2D #2DAD8D #4D2DAD

split-complementary

#AD2D4D #2DAD4D #2D8DAD

monochromatic

#4C1422 #7C2037 #AD2D4D #CF486A #DC7891

Accessibility & contrast

On white

6.44

#AD2D4D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#AD2D4D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D4D

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D4D	#FFFFFF	#000000	##FFFFFF
##AD2D4D	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4E4D

Deuteranopia (green-blind)

#6F684A

Tritanopia (blue-blind)

#BD093A

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2d4d;
/* rgb */ color: rgb(173, 45, 77);
/* oklch */ color: oklch(50.4% 0.164 10.9);

Tailwind

colors: {
  custom: {
    50: '#cc717e',
    500: '#ad2d4d',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d4d;
$custom-light: #cc717e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d4d",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 77
  },
  "hsl": {
    "h": 345,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50443,
    "c": 0.16422,
    "h": 10.9
  },
  "luminance": 0.11297
}

Semantic roles & 50–950 ramp

primary

#AD2D4D

secondary

#72C4AF

accent

#E2BB46

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2D4D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →