#AD2D39#AD2D39

#AD2D39 is a mid, vivid red. Relative luminance 0.111; OKLCH L 50.0% C 0.164 H 20.5°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D39
RGB	rgb(173, 45, 57)
HSL	hsl(354, 59%, 43%)
HSV	hsv(354, 74%, 68%)
CMYK	cmyk(0%, 74%, 67.1%, 32.2%)
CIE-LAB	lab(39.68, 51.90, 24.34)
CIE-LCH	lch(39.68, 57.33, 25.12°)
OKLab	oklab(50.02% 0.1533 0.0574)
OKLCH	oklch(50.02% 0.164 20.5)
XYZ	xyz(18.9125, 11.0592, 5.0089)
Luminance	0.1106 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D39 #2DADA1

analogous

#AD2D79 #AD2D39 #AD612D

triadic

#AD2D39 #39AD2D #2D39AD

tetradic

#AD2D39 #79AD2D #2DADA1 #612DAD

square

#AD2D39 #79AD2D #2DADA1 #612DAD

split-complementary

#AD2D39 #2DAD61 #2D79AD

monochromatic

#4C1419 #7C2029 #AD2D39 #CF4855 #DC7882

Accessibility & contrast

On white

6.54

#AD2D39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#AD2D39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D39

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D39	#FFFFFF	#000000	##FFFFFF
##AD2D39	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514C38

Deuteranopia (green-blind)

#726735

Tritanopia (blue-blind)

#BE0033

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2d39;
/* rgb */ color: rgb(173, 45, 57);
/* oklch */ color: oklch(50.0% 0.164 20.5);

Tailwind

colors: {
  custom: {
    50: '#cd706f',
    500: '#ad2d39',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d39;
$custom-light: #cd706f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d39",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 57
  },
  "hsl": {
    "h": 354.375,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.50016,
    "c": 0.1637,
    "h": 20.5
  },
  "luminance": 0.11056
}

Semantic roles & 50–950 ramp

primary

#AD2D39

secondary

#72C4BC

accent

#E2D346

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2D39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →