#AD2D31#AD2D31

#AD2D31 is a mid, vivid red. Relative luminance 0.110; OKLCH L 49.9% C 0.164 H 23.9°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D31
RGB	rgb(173, 45, 49)
HSL	hsl(358, 59%, 43%)
HSV	hsv(358, 74%, 68%)
CMYK	cmyk(0%, 74%, 71.7%, 32.2%)
CIE-LAB	lab(39.56, 51.49, 29.08)
CIE-LCH	lch(39.56, 59.13, 29.46°)
OKLab	oklab(49.88% 0.1502 0.0667)
OKLCH	oklch(49.88% 0.164 23.9)
XYZ	xyz(18.7284, 10.9856, 4.0394)
Luminance	0.1098 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D31 #2DADA9

analogous

#AD2D71 #AD2D31 #AD692D

triadic

#AD2D31 #31AD2D #2D31AD

tetradic

#AD2D31 #71AD2D #2DADA9 #692DAD

square

#AD2D31 #71AD2D #2DADA9 #692DAD

split-complementary

#AD2D31 #2DAD69 #2D71AD

monochromatic

#4C1415 #7C2023 #AD2D31 #CF484C #DC787C

Accessibility & contrast

On white

6.57

#AD2D31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2D31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D31

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D31	#FFFFFF	#000000	##FFFFFF
##AD2D31	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524C30

Deuteranopia (green-blind)

#72672D

Tritanopia (blue-blind)

#BE0030

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2d31;
/* rgb */ color: rgb(173, 45, 49);
/* oklch */ color: oklch(49.9% 0.164 23.9);

Tailwind

colors: {
  custom: {
    50: '#cd7069',
    500: '#ad2d31',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d31;
$custom-light: #cd7069;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d31",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 49
  },
  "hsl": {
    "h": 358.125,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.49884,
    "c": 0.16437,
    "h": 23.9
  },
  "luminance": 0.10983
}

Semantic roles & 50–950 ramp

primary

#AD2D31

secondary

#72C4C1

accent

#E2DD46

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2D31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →