#AD2D29#AD2D29

#AD2D29 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.8% C 0.165 H 27.0°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D29
RGB	rgb(173, 45, 41)
HSL	hsl(2, 62%, 42%)
HSV	hsv(2, 76%, 68%)
CMYK	cmyk(0%, 74%, 76.3%, 32.2%)
CIE-LAB	lab(39.45, 51.14, 33.71)
CIE-LCH	lch(39.45, 61.25, 33.39°)
OKLab	oklab(49.77% 0.1474 0.075)
OKLCH	oklch(49.77% 0.165 27)
XYZ	xyz(18.5744, 10.9240, 3.2279)
Luminance	0.1092 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D29 #29A9AD

analogous

#AD2967 #AD2D29 #AD6F29

triadic

#AD2D29 #29AD2D #2D29AD

tetradic

#AD2D29 #67AD29 #29A9AD #6F29AD

square

#AD2D29 #67AD29 #29A9AD #6F29AD

split-complementary

#AD2D29 #29AD6F #2967AD

monochromatic

#4A1312 #7C201D #AD2D29 #D24641 #DE7673

Accessibility & contrast

On white

6.60

#AD2D29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2D29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D29

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D29	#FFFFFF	#000000	##FFFFFF
##AD2D29	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534B27

Deuteranopia (green-blind)

#736724

Tritanopia (blue-blind)

#BF002E

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2d29;
/* rgb */ color: rgb(173, 45, 41);
/* oklch */ color: oklch(49.8% 0.165 27.0);

Tailwind

colors: {
  custom: {
    50: '#ce7063',
    500: '#ad2d29',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d29;
$custom-light: #ce7063;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d29",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 41
  },
  "hsl": {
    "h": 1.818,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49773,
    "c": 0.16537,
    "h": 27
  },
  "luminance": 0.10921
}

Semantic roles & 50–950 ramp

primary

#AD2D29

secondary

#6DC2C5

accent

#E0E543

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD2D29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →