#AD2967#AD2967

#AD2967 is a mid, vivid pink. Relative luminance 0.114; OKLCH L 50.9% C 0.175 H 357.0°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#AD2967
RGB	rgb(173, 41, 103)
HSL	hsl(332, 62%, 42%)
HSV	hsv(332, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 40.5%, 32.2%)
CIE-LAB	lab(40.33, 56.93, -3.73)
CIE-LCH	lch(40.33, 57.05, 356.25°)
OKLab	oklab(50.87% 0.1749 -0.0091)
OKLCH	oklch(50.87% 0.175 357)
XYZ	xyz(20.4762, 11.4520, 13.9615)
Luminance	0.1145 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2967 #29AD6F

analogous

#AD29A9 #AD2967 #AD2D29

triadic

#AD2967 #67AD29 #2967AD

tetradic

#AD2967 #A9AD29 #29AD6F #2D29AD

square

#AD2967 #A9AD29 #29AD6F #2D29AD

split-complementary

#AD2967 #29AD2D #29A9AD

monochromatic

#4A122C #7C1D4A #AD2967 #D24185 #DE73A5

Accessibility & contrast

On white

6.38

#AD2967 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD2967 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2967

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2967	#FFFFFF	#000000	##FFFFFF
##AD2967	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454F69

Deuteranopia (green-blind)

#696864

Tritanopia (blue-blind)

#BB1644

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2967;
/* rgb */ color: rgb(173, 41, 103);
/* oklch */ color: oklch(50.9% 0.175 357.0);

Tailwind

colors: {
  custom: {
    50: '#ca7092',
    500: '#ad2967',
    950: '#000000',
  },
}

SCSS

$custom: #ad2967;
$custom-light: #ca7092;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2967",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 103
  },
  "hsl": {
    "h": 331.818,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50866,
    "c": 0.17515,
    "h": 357
  },
  "luminance": 0.11449
}

Semantic roles & 50–950 ramp

primary

#AD2967

secondary

#6DC59C

accent

#E59943

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080D

muted

#837B7D

Preview Lab

Preview with #AD2967

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →