#AD2D27#AD2D27

#AD2D27 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.7% C 0.166 H 27.7°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD2D27
RGB	rgb(173, 45, 39)
HSL	hsl(3, 63%, 42%)
HSV	hsv(3, 77%, 68%)
CMYK	cmyk(0%, 74%, 77.5%, 32.2%)
CIE-LAB	lab(39.43, 51.06, 34.84)
CIE-LCH	lch(39.43, 61.81, 34.31°)
OKLab	oklab(49.75% 0.1467 0.0769)
OKLCH	oklch(49.75% 0.166 27.7)
XYZ	xyz(18.5403, 10.9104, 3.0487)
Luminance	0.1091 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2D27 #27A7AD

analogous

#AD2764 #AD2D27 #AD7027

triadic

#AD2D27 #27AD2D #2D27AD

tetradic

#AD2D27 #64AD27 #27A7AD #7027AD

square

#AD2D27 #64AD27 #27A7AD #7027AD

split-complementary

#AD2D27 #27AD70 #2764AD

monochromatic

#491310 #7B201C #AD2D27 #D3443E #DF7570

Accessibility & contrast

On white

6.60

#AD2D27 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2D27 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2D27

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2D27	#FFFFFF	#000000	##FFFFFF
##AD2D27	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534B25

Deuteranopia (green-blind)

#736722

Tritanopia (blue-blind)

#BF002D

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2d27;
/* rgb */ color: rgb(173, 45, 39);
/* oklch */ color: oklch(49.7% 0.166 27.7);

Tailwind

colors: {
  custom: {
    50: '#ce7062',
    500: '#ad2d27',
    950: '#000000',
  },
}

SCSS

$custom: #ad2d27;
$custom-light: #ce7062;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2d27",
  "rgb": {
    "r": 173,
    "g": 45,
    "b": 39
  },
  "hsl": {
    "h": 2.687,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49749,
    "c": 0.16565,
    "h": 27.7
  },
  "luminance": 0.10907
}

Semantic roles & 50–950 ramp

primary

#AD2D27

secondary

#6AC1C6

accent

#DFE642

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD2D27

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →