#AD2764#AD2764

#AD2764 is a mid, vivid pink. Relative luminance 0.113; OKLCH L 50.6% C 0.176 H 358.3°. Best body text is #FFFFFF at 6.46:1 contrast (WCAG AA passes).

Color values

HEX#AD2764
RGBrgb(173, 39, 100)
HSLhsl(333, 63%, 42%)
HSVhsv(333, 77%, 68%)
CMYKcmyk(0%, 77.5%, 42.2%, 32.2%)
CIE-LABlab(40.01, 57.25, -2.31)
CIE-LCHlch(40.01, 57.30, 357.69°)
OKLaboklab(50.6% 0.176 -0.0054)
OKLCHoklch(50.6% 0.176 358.3)
XYZxyz(20.2609, 11.2580, 13.1602)
Luminance0.1125 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2764 #27AD70
analogous
#AD27A7 #AD2764 #AD2D27
triadic
#AD2764 #64AD27 #2764AD
tetradic
#AD2764 #A7AD27 #27AD70 #2D27AD
square
#AD2764 #A7AD27 #27AD70 #2D27AD
split-complementary
#AD2764 #27AD2D #27A7AD
monochromatic
#49102A #7B1C47 #AD2764 #D33E82 #DF70A2

Accessibility & contrast

On white

6.46
#AD2764 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.25
#AD2764 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2764
6.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2764#FFFFFF#000000##FFFFFF
##AD27641.006.463.256.46
#FFFFFF6.461.0021.001.00
#0000003.2521.001.0021.00
##FFFFFF6.461.0021.001.00

Color blindness preview

Protanopia (red-blind)
#454E65
Deuteranopia (green-blind)
#696761
Tritanopia (blue-blind)
#BC0F42
Achromatopsia (no color)
#5E5E5E

Design tokens & code

CSS
--color: #ad2764;
/* rgb */ color: rgb(173, 39, 100);
/* oklch */ color: oklch(50.6% 0.176 358.3);
Tailwind
colors: {
  custom: {
    50: '#cb6f90',
    500: '#ad2764',
    950: '#000000',
  },
}
SCSS
$custom: #ad2764;
$custom-light: #cb6f90;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2764",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 100
  },
  "hsl": {
    "h": 332.687,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.506,
    "c": 0.17605,
    "h": 358.3
  },
  "luminance": 0.11255
}

Semantic roles & 50–950 ramp

primary
#AD2764
secondary
#6AC69C
accent
#E69B42
background
#FDF7F8
surface
#FAEDF0
border
#D3C8CB
text
#14080C
muted
#837B7D

Preview Lab

Preview with #AD2764

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2764 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva