#AD2764#AD2764

#AD2764 is a mid, vivid pink. Relative luminance 0.113; OKLCH L 50.6% C 0.176 H 358.3°. Best body text is #FFFFFF at 6.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD2764
RGB	rgb(173, 39, 100)
HSL	hsl(333, 63%, 42%)
HSV	hsv(333, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 42.2%, 32.2%)
CIE-LAB	lab(40.01, 57.25, -2.31)
CIE-LCH	lch(40.01, 57.30, 357.69°)
OKLab	oklab(50.6% 0.176 -0.0054)
OKLCH	oklch(50.6% 0.176 358.3)
XYZ	xyz(20.2609, 11.2580, 13.1602)
Luminance	0.1125 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2764 #27AD70

analogous

#AD27A7 #AD2764 #AD2D27

triadic

#AD2764 #64AD27 #2764AD

tetradic

#AD2764 #A7AD27 #27AD70 #2D27AD

square

#AD2764 #A7AD27 #27AD70 #2D27AD

split-complementary

#AD2764 #27AD2D #27A7AD

monochromatic

#49102A #7B1C47 #AD2764 #D33E82 #DF70A2

Accessibility & contrast

On white

6.46

#AD2764 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.25

#AD2764 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2764

6.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2764	#FFFFFF	#000000	##FFFFFF
##AD2764	1.00	6.46	3.25	6.46
#FFFFFF	6.46	1.00	21.00	1.00
#000000	3.25	21.00	1.00	21.00
##FFFFFF	6.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454E65

Deuteranopia (green-blind)

#696761

Tritanopia (blue-blind)

#BC0F42

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2764;
/* rgb */ color: rgb(173, 39, 100);
/* oklch */ color: oklch(50.6% 0.176 358.3);

Tailwind

colors: {
  custom: {
    50: '#cb6f90',
    500: '#ad2764',
    950: '#000000',
  },
}

SCSS

$custom: #ad2764;
$custom-light: #cb6f90;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2764",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 100
  },
  "hsl": {
    "h": 332.687,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.506,
    "c": 0.17605,
    "h": 358.3
  },
  "luminance": 0.11255
}

Semantic roles & 50–950 ramp

primary

#AD2764

secondary

#6AC69C

accent

#E69B42

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2764

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →