#AD2C7F#AD2C7F
#AD2C7F is a mid, vivid pink. Relative luminance 0.122; OKLCH L 52.1% C 0.184 H 346.0°. Best body text is #FFFFFF at 6.10:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2C7F |
|---|---|
| RGB | rgb(173, 44, 127) |
| HSL | hsl(321, 59%, 43%) |
| HSV | hsv(321, 75%, 68%) |
| CMYK | cmyk(0%, 74.6%, 26.6%, 32.2%) |
| CIE-LAB | lab(41.56, 58.72, -16.81) |
| CIE-LCH | lch(41.56, 61.07, 344.02°) |
| OKLab | oklab(52.06% 0.1782 -0.0446) |
| OKLCH | oklch(52.06% 0.184 346) |
| XYZ | xyz(21.9660, 12.2203, 21.2765) |
| Luminance | 0.1222 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.49
Mediumvioletred
#C71585
ΔE00 4.52
Red Violet
#9E0168
ΔE00 6.25
Warm Purple
#952E8F
ΔE00 7.34
Deep Magenta
#A0025C
ΔE00 7.76
Ugly Purple
#A442A0
ΔE00 7.77
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2C7F #2CAD5A
analogous
#9A2CAD #AD2C7F #AD2C3F
triadic
#AD2C7F #7FAD2C #2C7FAD
tetradic
#AD2C7F #AD9A2C #2CAD5A #2C3FAD
square
#AD2C7F #AD9A2C #2CAD5A #2C3FAD
split-complementary
#AD2C7F #3FAD2C #2CAD9A
monochromatic
#4B1337 #7C205B #AD2C7F #D0469F #DC77B8
Accessibility & contrast
On white
6.10
#AD2C7F on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.44
#AD2C7F on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2C7F
6.10:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2C7F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2C7F | 1.00 | 6.10 | 3.44 | 6.10 |
| #FFFFFF | 6.10 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.44 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.10 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D5481
Deuteranopia (green-blind)
#646A7C
Tritanopia (blue-blind)
#B92952
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad2c7f; /* rgb */ color: rgb(173, 44, 127); /* oklch */ color: oklch(52.1% 0.184 346.0);
Tailwind
colors: {
custom: {
50: '#ca72a4',
500: '#ad2c7f',
950: '#000000',
},
}SCSS
$custom: #ad2c7f; $custom-light: #ca72a4; $custom-dark: #000000;
JSON
{
"hex": "#ad2c7f",
"rgb": {
"r": 173,
"g": 44,
"b": 127
},
"hsl": {
"h": 321.395,
"s": 59.447,
"l": 42.549
},
"oklch": {
"l": 0.52057,
"c": 0.18365,
"h": 346
},
"luminance": 0.12218
}Semantic roles & 50–950 ramp
primary
#AD2C7F
secondary
#71C48E
accent
#E37D45
background
#FCF7FA
surface
#F9EDF4
border
#D2C8CE
text
#14090F
muted
#827B7F