#AD2C7D#AD2C7D
#AD2C7D is a mid, vivid pink. Relative luminance 0.122; OKLCH L 52.0% C 0.182 H 346.9°. Best body text is #FFFFFF at 6.12:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2C7D |
|---|---|
| RGB | rgb(173, 44, 125) |
| HSL | hsl(322, 59%, 43%) |
| HSV | hsv(322, 75%, 68%) |
| CMYK | cmyk(0%, 74.6%, 27.7%, 32.2%) |
| CIE-LAB | lab(41.48, 58.46, -15.70) |
| CIE-LCH | lch(41.48, 60.53, 344.97°) |
| OKLab | oklab(51.97% 0.1777 -0.0415) |
| OKLCH | oklch(51.97% 0.183 346.9) |
| XYZ | xyz(21.8369, 12.1687, 20.5969) |
| Luminance | 0.1217 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 4.25
Mediumvioletred
#C71585
ΔE00 4.50
Red Violet
#9E0168
ΔE00 6.08
Deep Magenta
#A0025C
ΔE00 7.43
Warm Purple
#952E8F
ΔE00 7.71
Dark Fuchsia
#9D0759
ΔE00 8.01
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2C7D #2CAD5C
analogous
#9D2CAD #AD2C7D #AD2C3C
triadic
#AD2C7D #7DAD2C #2C7DAD
tetradic
#AD2C7D #AD9D2C #2CAD5C #2C3CAD
square
#AD2C7D #AD9D2C #2CAD5C #2C3CAD
split-complementary
#AD2C7D #3CAD2C #2CAD9D
monochromatic
#4B1336 #7C205A #AD2C7D #D0469D #DC77B7
Accessibility & contrast
On white
6.12
#AD2C7D on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.43
#AD2C7D on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2C7D
6.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2C7D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2C7D | 1.00 | 6.12 | 3.43 | 6.12 |
| #FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.43 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E547F
Deuteranopia (green-blind)
#646A7A
Tritanopia (blue-blind)
#B92851
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad2c7d; /* rgb */ color: rgb(173, 44, 125); /* oklch */ color: oklch(52.0% 0.182 346.9);
Tailwind
colors: {
custom: {
50: '#ca72a2',
500: '#ad2c7d',
950: '#000000',
},
}SCSS
$custom: #ad2c7d; $custom-light: #ca72a2; $custom-dark: #000000;
JSON
{
"hex": "#ad2c7d",
"rgb": {
"r": 173,
"g": 44,
"b": 125
},
"hsl": {
"h": 322.326,
"s": 59.447,
"l": 42.549
},
"oklch": {
"l": 0.51971,
"c": 0.1825,
"h": 346.9
},
"luminance": 0.12166
}Semantic roles & 50–950 ramp
primary
#AD2C7D
secondary
#71C490
accent
#E38045
background
#FCF7FA
surface
#F9EDF3
border
#D2C8CD
text
#14090F
muted
#827B7F