#AD2C7A#AD2C7A
#AD2C7A is a mid, vivid pink. Relative luminance 0.121; OKLCH L 51.8% C 0.181 H 348.2°. Best body text is #FFFFFF at 6.14:1 contrast (WCAG AA passes).
Color values
| HEX | #AD2C7A |
|---|---|
| RGB | rgb(173, 44, 122) |
| HSL | hsl(324, 59%, 43%) |
| HSV | hsv(324, 75%, 68%) |
| CMYK | cmyk(0%, 74.6%, 29.5%, 32.2%) |
| CIE-LAB | lab(41.36, 58.09, -14.03) |
| CIE-LCH | lch(41.36, 59.76, 346.42°) |
| OKLab | oklab(51.85% 0.177 -0.0369) |
| OKLCH | oklch(51.85% 0.181 348.2) |
| XYZ | xyz(21.6482, 12.0932, 19.6028) |
| Luminance | 0.1209 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Magenta (survey)
#C20078
ΔE00 3.97
Mediumvioletred
#C71585
ΔE00 4.55
Red Violet
#9E0168
ΔE00 5.89
Deep Magenta
#A0025C
ΔE00 6.96
Dark Fuchsia
#9D0759
ΔE00 7.53
Violet Red
#A50055
ΔE00 8.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD2C7A #2CAD5F
analogous
#A02CAD #AD2C7A #AD2C39
triadic
#AD2C7A #7AAD2C #2C7AAD
tetradic
#AD2C7A #ADA02C #2CAD5F #2C39AD
square
#AD2C7A #ADA02C #2CAD5F #2C39AD
split-complementary
#AD2C7A #39AD2C #2CADA0
monochromatic
#4B1335 #7C2058 #AD2C7A #D0469A #DC77B4
Accessibility & contrast
On white
6.14
#AD2C7A on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.42
#AD2C7A on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD2C7A
6.14:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD2C7A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD2C7A | 1.00 | 6.14 | 3.42 | 6.14 |
| #FFFFFF | 6.14 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.42 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 6.14 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F537C
Deuteranopia (green-blind)
#656A77
Tritanopia (blue-blind)
#B9264F
Achromatopsia (no color)
#626262
Design tokens & code
CSS
--color: #ad2c7a; /* rgb */ color: rgb(173, 44, 122); /* oklch */ color: oklch(51.8% 0.181 348.2);
Tailwind
colors: {
custom: {
50: '#ca71a0',
500: '#ad2c7a',
950: '#000000',
},
}SCSS
$custom: #ad2c7a; $custom-light: #ca71a0; $custom-dark: #000000;
JSON
{
"hex": "#ad2c7a",
"rgb": {
"r": 173,
"g": 44,
"b": 122
},
"hsl": {
"h": 323.721,
"s": 59.447,
"l": 42.549
},
"oklch": {
"l": 0.51845,
"c": 0.18084,
"h": 348.2
},
"luminance": 0.12091
}Semantic roles & 50–950 ramp
primary
#AD2C7A
secondary
#71C492
accent
#E38345
background
#FCF7F9
surface
#F9EDF2
border
#D2C8CC
text
#14090E
muted
#827B7E