#AD2C39#AD2C39

#AD2C39 is a mid, vivid red. Relative luminance 0.110; OKLCH L 49.9% C 0.165 H 20.3°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C39
RGB	rgb(173, 44, 57)
HSL	hsl(354, 59%, 43%)
HSV	hsv(354, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 67.1%, 32.2%)
CIE-LAB	lab(39.55, 52.26, 24.18)
CIE-LCH	lch(39.55, 57.58, 24.83°)
OKLab	oklab(49.92% 0.1544 0.0571)
OKLCH	oklch(49.92% 0.165 20.3)
XYZ	xyz(18.8748, 10.9838, 4.9963)
Luminance	0.1098 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C39 #2CADA0

analogous

#AD2C7A #AD2C39 #AD5F2C

triadic

#AD2C39 #39AD2C #2C39AD

tetradic

#AD2C39 #7AAD2C #2CADA0 #5F2CAD

square

#AD2C39 #7AAD2C #2CADA0 #5F2CAD

split-complementary

#AD2C39 #2CAD5F #2C7AAD

monochromatic

#4B1319 #7C2029 #AD2C39 #D04654 #DC7781

Accessibility & contrast

On white

6.57

#AD2C39 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2C39 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C39

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C39	#FFFFFF	#000000	##FFFFFF
##AD2C39	1.00	6.57	3.20	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514C38

Deuteranopia (green-blind)

#716735

Tritanopia (blue-blind)

#BE0032

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c39;
/* rgb */ color: rgb(173, 44, 57);
/* oklch */ color: oklch(49.9% 0.165 20.3);

Tailwind

colors: {
  custom: {
    50: '#cd706f',
    500: '#ad2c39',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c39;
$custom-light: #cd706f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c39",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 57
  },
  "hsl": {
    "h": 353.953,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.49922,
    "c": 0.16463,
    "h": 20.3
  },
  "luminance": 0.10981
}

Semantic roles & 50–950 ramp

primary

#AD2C39

secondary

#71C4BC

accent

#E3D345

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2C39

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →