#AD2C78#AD2C78

#AD2C78 is a mid, vivid pink. Relative luminance 0.120; OKLCH L 51.8% C 0.180 H 349.2°. Best body text is #FFFFFF at 6.16:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C78
RGB	rgb(173, 44, 120)
HSL	hsl(325, 59%, 43%)
HSV	hsv(325, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 30.6%, 32.2%)
CIE-LAB	lab(41.29, 57.85, -12.91)
CIE-LCH	lch(41.29, 59.27, 347.42°)
OKLab	oklab(51.76% 0.1766 -0.0338)
OKLCH	oklch(51.76% 0.18 349.2)
XYZ	xyz(21.5256, 12.0441, 18.9568)
Luminance	0.1204 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C78 #2CAD61

analogous

#A12CAD #AD2C78 #AD2C38

triadic

#AD2C78 #78AD2C #2C78AD

tetradic

#AD2C78 #ADA12C #2CAD61 #2C38AD

square

#AD2C78 #ADA12C #2CAD61 #2C38AD

split-complementary

#AD2C78 #38AD2C #2CADA1

monochromatic

#4B1334 #7C2056 #AD2C78 #D04697 #DC77B3

Accessibility & contrast

On white

6.16

#AD2C78 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.41

#AD2C78 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C78

6.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C78	#FFFFFF	#000000	##FFFFFF
##AD2C78	1.00	6.16	3.41	6.16
#FFFFFF	6.16	1.00	21.00	1.00
#000000	3.41	21.00	1.00	21.00
##FFFFFF	6.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#40537A

Deuteranopia (green-blind)

#666A75

Tritanopia (blue-blind)

#BA254E

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2c78;
/* rgb */ color: rgb(173, 44, 120);
/* oklch */ color: oklch(51.8% 0.180 349.2);

Tailwind

colors: {
  custom: {
    50: '#ca719f',
    500: '#ad2c78',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c78;
$custom-light: #ca719f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c78",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 120
  },
  "hsl": {
    "h": 324.651,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.51763,
    "c": 0.17977,
    "h": 349.2
  },
  "luminance": 0.12042
}

Semantic roles & 50–950 ramp

primary

#AD2C78

secondary

#71C493

accent

#E38645

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14090E

muted

#827B7E

Preview Lab

Preview with #AD2C78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →