#AD2C38#AD2C38

#AD2C38 is a mid, vivid red. Relative luminance 0.110; OKLCH L 49.9% C 0.165 H 20.7°. Best body text is #FFFFFF at 6.57:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C38
RGB	rgb(173, 44, 56)
HSL	hsl(354, 59%, 43%)
HSV	hsv(354, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 67.6%, 32.2%)
CIE-LAB	lab(39.54, 52.20, 24.78)
CIE-LCH	lch(39.54, 57.78, 25.39°)
OKLab	oklab(49.9% 0.154 0.0583)
OKLCH	oklch(49.9% 0.165 20.7)
XYZ	xyz(18.8501, 10.9740, 4.8662)
Luminance	0.1097 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C38 #2CADA1

analogous

#AD2C78 #AD2C38 #AD612C

triadic

#AD2C38 #38AD2C #2C38AD

tetradic

#AD2C38 #78AD2C #2CADA1 #612CAD

square

#AD2C38 #78AD2C #2CADA1 #612CAD

split-complementary

#AD2C38 #2CAD61 #2C78AD

monochromatic

#4B1318 #7C2028 #AD2C38 #D04653 #DC7780

Accessibility & contrast

On white

6.57

#AD2C38 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#AD2C38 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C38

6.57:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C38	#FFFFFF	#000000	##FFFFFF
##AD2C38	1.00	6.57	3.19	6.57
#FFFFFF	6.57	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.57	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514C37

Deuteranopia (green-blind)

#716734

Tritanopia (blue-blind)

#BE0032

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c38;
/* rgb */ color: rgb(173, 44, 56);
/* oklch */ color: oklch(49.9% 0.165 20.7);

Tailwind

colors: {
  custom: {
    50: '#cd706e',
    500: '#ad2c38',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c38;
$custom-light: #cd706e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c38",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 56
  },
  "hsl": {
    "h": 354.419,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.49904,
    "c": 0.16469,
    "h": 20.7
  },
  "luminance": 0.10971
}

Semantic roles & 50–950 ramp

primary

#AD2C38

secondary

#71C4BC

accent

#E3D445

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2C38

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →