#AD2C74#AD2C74

#AD2C74 is a mid, vivid pink. Relative luminance 0.119; OKLCH L 51.6% C 0.178 H 351.0°. Best body text is #FFFFFF at 6.20:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C74
RGB	rgb(173, 44, 116)
HSL	hsl(327, 59%, 43%)
HSV	hsv(327, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 32.9%, 32.2%)
CIE-LAB	lab(41.13, 57.38, -10.65)
CIE-LCH	lch(41.13, 58.36, 349.48°)
OKLab	oklab(51.6% 0.1756 -0.0276)
OKLCH	oklch(51.6% 0.178 351)
XYZ	xyz(21.2879, 11.9490, 17.7050)
Luminance	0.1195 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C74 #2CAD65

analogous

#A62CAD #AD2C74 #AD2C33

triadic

#AD2C74 #74AD2C #2C74AD

tetradic

#AD2C74 #ADA62C #2CAD65 #2C33AD

square

#AD2C74 #ADA62C #2CAD65 #2C33AD

split-complementary

#AD2C74 #33AD2C #2CADA6

monochromatic

#4B1333 #7C2053 #AD2C74 #D04693 #DC77B0

Accessibility & contrast

On white

6.20

#AD2C74 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.39

#AD2C74 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C74

6.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C74	#FFFFFF	#000000	##FFFFFF
##AD2C74	1.00	6.20	3.39	6.20
#FFFFFF	6.20	1.00	21.00	1.00
#000000	3.39	21.00	1.00	21.00
##FFFFFF	6.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#425276

Deuteranopia (green-blind)

#676971

Tritanopia (blue-blind)

#BA234C

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2c74;
/* rgb */ color: rgb(173, 44, 116);
/* oklch */ color: oklch(51.6% 0.178 351.0);

Tailwind

colors: {
  custom: {
    50: '#ca719c',
    500: '#ad2c74',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c74;
$custom-light: #ca719c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c74",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 116
  },
  "hsl": {
    "h": 326.512,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.51603,
    "c": 0.17771,
    "h": 351
  },
  "luminance": 0.11947
}

Semantic roles & 50–950 ramp

primary

#AD2C74

secondary

#71C496

accent

#E38B45

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14090E

muted

#837B7E

Preview Lab

Preview with #AD2C74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →