#AD2C70#AD2C70

#AD2C70 is a mid, vivid pink. Relative luminance 0.119; OKLCH L 51.4% C 0.176 H 353.0°. Best body text is #FFFFFF at 6.23:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C70
RGB	rgb(173, 44, 112)
HSL	hsl(328, 59%, 43%)
HSV	hsv(328, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 35.3%, 32.2%)
CIE-LAB	lab(40.99, 56.92, -8.38)
CIE-LCH	lch(40.99, 57.53, 351.62°)
OKLab	oklab(51.45% 0.1745 -0.0215)
OKLCH	oklch(51.45% 0.176 353)
XYZ	xyz(21.0602, 11.8580, 16.5059)
Luminance	0.1186 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C70 #2CAD69

analogous

#A92CAD #AD2C70 #AD2C30

triadic

#AD2C70 #70AD2C #2C70AD

tetradic

#AD2C70 #ADA92C #2CAD69 #2C30AD

square

#AD2C70 #ADA92C #2CAD69 #2C30AD

split-complementary

#AD2C70 #30AD2C #2CADA9

monochromatic

#4B1331 #7C2050 #AD2C70 #D0468F #DC77AC

Accessibility & contrast

On white

6.23

#AD2C70 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.37

#AD2C70 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C70

6.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C70	#FFFFFF	#000000	##FFFFFF
##AD2C70	1.00	6.23	3.37	6.23
#FFFFFF	6.23	1.00	21.00	1.00
#000000	3.37	21.00	1.00	21.00
##FFFFFF	6.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#435272

Deuteranopia (green-blind)

#68696D

Tritanopia (blue-blind)

#BA204A

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2c70;
/* rgb */ color: rgb(173, 44, 112);
/* oklch */ color: oklch(51.4% 0.176 353.0);

Tailwind

colors: {
  custom: {
    50: '#ca7199',
    500: '#ad2c70',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c70;
$custom-light: #ca7199;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c70",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 112
  },
  "hsl": {
    "h": 328.372,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.51449,
    "c": 0.17578,
    "h": 353
  },
  "luminance": 0.11855
}

Semantic roles & 50–950 ramp

primary

#AD2C70

secondary

#71C498

accent

#E39045

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080D

muted

#837B7E

Preview Lab

Preview with #AD2C70

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →