#AD2C30#AD2C30

#AD2C30 is a mid, vivid red. Relative luminance 0.109; OKLCH L 49.8% C 0.165 H 24.1°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C30
RGB	rgb(173, 44, 48)
HSL	hsl(358, 59%, 43%)
HSV	hsv(358, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 72.3%, 32.2%)
CIE-LAB	lab(39.41, 51.79, 29.52)
CIE-LCH	lch(39.41, 59.62, 29.68°)
OKLab	oklab(49.77% 0.151 0.0675)
OKLCH	oklch(49.77% 0.165 24.1)
XYZ	xyz(18.6699, 10.9019, 3.9169)
Luminance	0.1090 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C30 #2CADA9

analogous

#AD2C70 #AD2C30 #AD692C

triadic

#AD2C30 #30AD2C #2C30AD

tetradic

#AD2C30 #70AD2C #2CADA9 #692CAD

square

#AD2C30 #70AD2C #2CADA9 #692CAD

split-complementary

#AD2C30 #2CAD69 #2C70AD

monochromatic

#4B1315 #7C2022 #AD2C30 #D0464A #DC777A

Accessibility & contrast

On white

6.60

#AD2C30 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#AD2C30 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C30

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C30	#FFFFFF	#000000	##FFFFFF
##AD2C30	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524B2F

Deuteranopia (green-blind)

#72672C

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c30;
/* rgb */ color: rgb(173, 44, 48);
/* oklch */ color: oklch(49.8% 0.165 24.1);

Tailwind

colors: {
  custom: {
    50: '#ce6f68',
    500: '#ad2c30',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c30;
$custom-light: #ce6f68;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c30",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 48
  },
  "hsl": {
    "h": 358.14,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.49774,
    "c": 0.16537,
    "h": 24.1
  },
  "luminance": 0.10899
}

Semantic roles & 50–950 ramp

primary

#AD2C30

secondary

#71C4C2

accent

#E3DE45

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150806

muted

#837B7A

Preview Lab

Preview with #AD2C30

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →