#AD2C4B#AD2C4B

#AD2C4B is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.3% C 0.165 H 11.7°. Best body text is #FFFFFF at 6.48:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C4B
RGB	rgb(173, 44, 75)
HSL	hsl(346, 59%, 43%)
HSV	hsv(346, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 56.6%, 32.2%)
CIE-LAB	lab(39.91, 53.43, 13.35)
CIE-LCH	lch(39.91, 55.08, 14.03°)
OKLab	oklab(50.3% 0.1616 0.0335)
OKLCH	oklch(50.3% 0.165 11.7)
XYZ	xyz(19.4061, 11.1964, 7.7945)
Luminance	0.1119 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C4B #2CAD8E

analogous

#AD2C8C #AD2C4B #AD4D2C

triadic

#AD2C4B #4BAD2C #2C4BAD

tetradic

#AD2C4B #8CAD2C #2CAD8E #4D2CAD

square

#AD2C4B #8CAD2C #2CAD8E #4D2CAD

split-complementary

#AD2C4B #2CAD4D #2C8CAD

monochromatic

#4B1321 #7C2036 #AD2C4B #D04667 #DC778F

Accessibility & contrast

On white

6.48

#AD2C4B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.24

#AD2C4B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C4B

6.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C4B	#FFFFFF	#000000	##FFFFFF
##AD2C4B	1.00	6.48	3.24	6.48
#FFFFFF	6.48	1.00	21.00	1.00
#000000	3.24	21.00	1.00	21.00
##FFFFFF	6.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4D4B

Deuteranopia (green-blind)

#6F6848

Tritanopia (blue-blind)

#BD0439

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2c4b;
/* rgb */ color: rgb(173, 44, 75);
/* oklch */ color: oklch(50.3% 0.165 11.7);

Tailwind

colors: {
  custom: {
    50: '#cc707d',
    500: '#ad2c4b',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c4b;
$custom-light: #cc707d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c4b",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 75
  },
  "hsl": {
    "h": 345.581,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.50301,
    "c": 0.16501,
    "h": 11.7
  },
  "luminance": 0.11194
}

Semantic roles & 50–950 ramp

primary

#AD2C4B

secondary

#71C4B0

accent

#E3BD45

background

#FDF7F7

surface

#FAEDEE

border

#D3C8C9

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2C4B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →