#AD2C49#AD2C49

#AD2C49 is a mid, vivid red. Relative luminance 0.112; OKLCH L 50.3% C 0.165 H 12.7°. Best body text is #FFFFFF at 6.49:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C49
RGB	rgb(173, 44, 73)
HSL	hsl(347, 59%, 43%)
HSV	hsv(347, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 57.8%, 32.2%)
CIE-LAB	lab(39.86, 53.29, 14.55)
CIE-LCH	lch(39.86, 55.24, 15.28°)
OKLab	oklab(50.25% 0.1608 0.0362)
OKLCH	oklch(50.25% 0.165 12.7)
XYZ	xyz(19.3387, 11.1694, 7.4396)
Luminance	0.1117 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C49 #2CAD90

analogous

#AD2C89 #AD2C49 #AD502C

triadic

#AD2C49 #49AD2C #2C49AD

tetradic

#AD2C49 #89AD2C #2CAD90 #502CAD

square

#AD2C49 #89AD2C #2CAD90 #502CAD

split-complementary

#AD2C49 #2CAD50 #2C89AD

monochromatic

#4B1320 #7C2034 #AD2C49 #D04665 #DC778E

Accessibility & contrast

On white

6.49

#AD2C49 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.23

#AD2C49 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C49

6.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C49	#FFFFFF	#000000	##FFFFFF
##AD2C49	1.00	6.49	3.23	6.49
#FFFFFF	6.49	1.00	21.00	1.00
#000000	3.23	21.00	1.00	21.00
##FFFFFF	6.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4D49

Deuteranopia (green-blind)

#6F6846

Tritanopia (blue-blind)

#BD0238

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #ad2c49;
/* rgb */ color: rgb(173, 44, 73);
/* oklch */ color: oklch(50.3% 0.165 12.7);

Tailwind

colors: {
  custom: {
    50: '#cc707b',
    500: '#ad2c49',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c49;
$custom-light: #cc707b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c49",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 73
  },
  "hsl": {
    "h": 346.512,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.50253,
    "c": 0.16482,
    "h": 12.7
  },
  "luminance": 0.11167
}

Semantic roles & 50–950 ramp

primary

#AD2C49

secondary

#71C4B1

accent

#E3BF45

background

#FDF7F7

surface

#FAEDED

border

#D3C8C8

text

#150809

muted

#837B7B

Preview Lab

Preview with #AD2C49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →