#AD2C3D#AD2C3D

#AD2C3D is a mid, vivid red. Relative luminance 0.110; OKLCH L 50.0% C 0.164 H 18.5°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C3D
RGB	rgb(173, 44, 61)
HSL	hsl(352, 59%, 43%)
HSV	hsv(352, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 64.7%, 32.2%)
CIE-LAB	lab(39.62, 52.49, 21.78)
CIE-LCH	lch(39.62, 56.83, 22.53°)
OKLab	oklab(50% 0.156 0.0521)
OKLCH	oklch(50% 0.164 18.5)
XYZ	xyz(18.9786, 11.0253, 5.5427)
Luminance	0.1102 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C3D #2CAD9C

analogous

#AD2C7D #AD2C3D #AD5B2C

triadic

#AD2C3D #3DAD2C #2C3DAD

tetradic

#AD2C3D #7DAD2C #2CAD9C #5B2CAD

square

#AD2C3D #7DAD2C #2CAD9C #5B2CAD

split-complementary

#AD2C3D #2CAD5B #2C7DAD

monochromatic

#4B131B #7C202C #AD2C3D #D04658 #DC7784

Accessibility & contrast

On white

6.55

#AD2C3D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#AD2C3D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C3D

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C3D	#FFFFFF	#000000	##FFFFFF
##AD2C3D	1.00	6.55	3.20	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504C3D

Deuteranopia (green-blind)

#716739

Tritanopia (blue-blind)

#BE0033

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c3d;
/* rgb */ color: rgb(173, 44, 61);
/* oklch */ color: oklch(50.0% 0.164 18.5);

Tailwind

colors: {
  custom: {
    50: '#cd7072',
    500: '#ad2c3d',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c3d;
$custom-light: #cd7072;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c3d",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 61
  },
  "hsl": {
    "h": 352.093,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.49996,
    "c": 0.16448,
    "h": 18.5
  },
  "luminance": 0.11023
}

Semantic roles & 50–950 ramp

primary

#AD2C3D

secondary

#71C4B9

accent

#E3CE45

background

#FDF7F6

surface

#FBEDEC

border

#D4C8C7

text

#150808

muted

#837B7B

Preview Lab

Preview with #AD2C3D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →