#AD2C36#AD2C36

#AD2C36 is a mid, vivid red. Relative luminance 0.110; OKLCH L 49.9% C 0.165 H 21.6°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C36
RGB	rgb(173, 44, 54)
HSL	hsl(355, 59%, 43%)
HSV	hsv(355, 75%, 68%)
CMYK	cmyk(0%, 74.6%, 68.8%, 32.2%)
CIE-LAB	lab(39.50, 52.09, 25.97)
CIE-LCH	lch(39.50, 58.21, 26.50°)
OKLab	oklab(49.87% 0.1533 0.0607)
OKLCH	oklch(49.87% 0.165 21.6)
XYZ	xyz(18.8022, 10.9548, 4.6138)
Luminance	0.1095 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C36 #2CADA3

analogous

#AD2C76 #AD2C36 #AD632C

triadic

#AD2C36 #36AD2C #2C36AD

tetradic

#AD2C36 #76AD2C #2CADA3 #632CAD

square

#AD2C36 #76AD2C #2CADA3 #632CAD

split-complementary

#AD2C36 #2CAD63 #2C76AD

monochromatic

#4B1318 #7C2027 #AD2C36 #D04651 #DC777F

Accessibility & contrast

On white

6.58

#AD2C36 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#AD2C36 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C36

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C36	#FFFFFF	#000000	##FFFFFF
##AD2C36	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514C35

Deuteranopia (green-blind)

#726732

Tritanopia (blue-blind)

#BE0031

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c36;
/* rgb */ color: rgb(173, 44, 54);
/* oklch */ color: oklch(49.9% 0.165 21.6);

Tailwind

colors: {
  custom: {
    50: '#cd706d',
    500: '#ad2c36',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c36;
$custom-light: #cd706d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c36",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 54
  },
  "hsl": {
    "h": 355.349,
    "s": 59.447,
    "l": 42.549
  },
  "oklch": {
    "l": 0.4987,
    "c": 0.16482,
    "h": 21.6
  },
  "luminance": 0.10952
}

Semantic roles & 50–950 ramp

primary

#AD2C36

secondary

#71C4BE

accent

#E3D645

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2C36

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →