#AD2C29#AD2C29

#AD2C29 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.7% C 0.166 H 26.7°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#AD2C29
RGB	rgb(173, 44, 41)
HSL	hsl(1, 62%, 42%)
HSV	hsv(1, 76%, 68%)
CMYK	cmyk(0%, 74.6%, 76.3%, 32.2%)
CIE-LAB	lab(39.32, 51.49, 33.57)
CIE-LCH	lch(39.32, 61.47, 33.10°)
OKLab	oklab(49.68% 0.1485 0.0747)
OKLCH	oklch(49.68% 0.166 26.7)
XYZ	xyz(18.5367, 10.8486, 3.2153)
Luminance	0.1085 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2C29 #29AAAD

analogous

#AD2968 #AD2C29 #AD6E29

triadic

#AD2C29 #29AD2C #2C29AD

tetradic

#AD2C29 #68AD29 #29AAAD #6E29AD

square

#AD2C29 #68AD29 #29AAAD #6E29AD

split-complementary

#AD2C29 #29AD6E #2968AD

monochromatic

#4A1312 #7C1F1D #AD2C29 #D24441 #DE7573

Accessibility & contrast

On white

6.63

#AD2C29 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#AD2C29 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C29

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2C29	#FFFFFF	#000000	##FFFFFF
##AD2C29	1.00	6.63	3.17	6.63
#FFFFFF	6.63	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#534B27

Deuteranopia (green-blind)

#736724

Tritanopia (blue-blind)

#BF002D

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2c29;
/* rgb */ color: rgb(173, 44, 41);
/* oklch */ color: oklch(49.7% 0.166 26.7);

Tailwind

colors: {
  custom: {
    50: '#ce6f63',
    500: '#ad2c29',
    950: '#000000',
  },
}

SCSS

$custom: #ad2c29;
$custom-light: #ce6f63;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2c29",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 41
  },
  "hsl": {
    "h": 1.364,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49678,
    "c": 0.16623,
    "h": 26.7
  },
  "luminance": 0.10846
}

Semantic roles & 50–950 ramp

primary

#AD2C29

secondary

#6DC3C5

accent

#E1E543

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD2C29

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →