#AD2968#AD2968

#AD2968 is a mid, vivid pink. Relative luminance 0.115; OKLCH L 50.9% C 0.176 H 356.5°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#AD2968
RGB	rgb(173, 41, 104)
HSL	hsl(331, 62%, 42%)
HSV	hsv(331, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 39.9%, 32.2%)
CIE-LAB	lab(40.36, 57.03, -4.31)
CIE-LCH	lch(40.36, 57.19, 355.68°)
OKLab	oklab(50.9% 0.1752 -0.0106)
OKLCH	oklch(50.9% 0.176 356.5)
XYZ	xyz(20.5266, 11.4722, 14.2274)
Luminance	0.1147 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2968 #29AD6E

analogous

#AD29AA #AD2968 #AD2C29

triadic

#AD2968 #68AD29 #2968AD

tetradic

#AD2968 #AAAD29 #29AD6E #2C29AD

square

#AD2968 #AAAD29 #29AD6E #2C29AD

split-complementary

#AD2968 #29AD2C #29AAAD

monochromatic

#4A122D #7C1D4A #AD2968 #D24186 #DE73A6

Accessibility & contrast

On white

6.38

#AD2968 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD2968 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2968

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2968	#FFFFFF	#000000	##FFFFFF
##AD2968	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#444F6A

Deuteranopia (green-blind)

#696865

Tritanopia (blue-blind)

#BB1745

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2968;
/* rgb */ color: rgb(173, 41, 104);
/* oklch */ color: oklch(50.9% 0.176 356.5);

Tailwind

colors: {
  custom: {
    50: '#ca7093',
    500: '#ad2968',
    950: '#000000',
  },
}

SCSS

$custom: #ad2968;
$custom-light: #ca7093;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2968",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 104
  },
  "hsl": {
    "h": 331.364,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50901,
    "c": 0.17555,
    "h": 356.5
  },
  "luminance": 0.1147
}

Semantic roles & 50–950 ramp

primary

#AD2968

secondary

#6DC59B

accent

#E59843

background

#FDF7F9

surface

#FAEDF1

border

#D3C8CB

text

#14080D

muted

#837B7E

Preview Lab

Preview with #AD2968

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →