#AD2C23#AD2C23

#AD2C23 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.6% C 0.167 H 28.7°. Best body text is #FFFFFF at 6.64:1 contrast (WCAG AA passes).

Color values

HEX#AD2C23
RGBrgb(173, 44, 35)
HSLhsl(4, 66%, 41%)
HSVhsv(4, 80%, 68%)
CMYKcmyk(0%, 74.6%, 79.8%, 32.2%)
CIE-LABlab(39.26, 51.27, 36.91)
CIE-LCHlch(39.26, 63.17, 35.75°)
OKLaboklab(49.61% 0.1465 0.0802)
OKLCHoklch(49.61% 0.167 28.7)
XYZxyz(18.4398, 10.8098, 2.7054)
Luminance0.1081 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2C23 #23A4AD
analogous
#AD235F #AD2C23 #AD7123
triadic
#AD2C23 #23AD2C #2C23AD
tetradic
#AD2C23 #5FAD23 #23A4AD #7123AD
square
#AD2C23 #5FAD23 #23A4AD #7123AD
split-complementary
#AD2C23 #23AD71 #235FAD
monochromatic
#47120E #7A1F19 #AD2C23 #D64137 #E1716A

Accessibility & contrast

On white

6.64
#AD2C23 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.16
#AD2C23 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2C23
6.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2C23#FFFFFF#000000##FFFFFF
##AD2C231.006.643.166.64
#FFFFFF6.641.0021.001.00
#0000003.1621.001.0021.00
##FFFFFF6.641.0021.001.00

Color blindness preview

Protanopia (red-blind)
#534A21
Deuteranopia (green-blind)
#73671D
Tritanopia (blue-blind)
#BF002B
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #ad2c23;
/* rgb */ color: rgb(173, 44, 35);
/* oklch */ color: oklch(49.6% 0.167 28.7);
Tailwind
colors: {
  custom: {
    50: '#ce6f5f',
    500: '#ad2c23',
    950: '#000000',
  },
}
SCSS
$custom: #ad2c23;
$custom-light: #ce6f5f;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2c23",
  "rgb": {
    "r": 173,
    "g": 44,
    "b": 35
  },
  "hsl": {
    "h": 3.913,
    "s": 66.346,
    "l": 40.784
  },
  "oklch": {
    "l": 0.49608,
    "c": 0.16707,
    "h": 28.7
  },
  "luminance": 0.10807
}

Semantic roles & 50–950 ramp

primary
#AD2C23
secondary
#65C0C7
accent
#DEE93F
background
#FDF7F5
surface
#FBEDE9
border
#D4C8C5
text
#150804
muted
#837B79

Preview Lab

Preview with #AD2C23

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2C23 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva