#AD2B27#AD2B27

#AD2B27 is a mid, vivid red. Relative luminance 0.108; OKLCH L 49.6% C 0.167 H 27.1°. Best body text is #FFFFFF at 6.66:1 contrast (WCAG AA passes).

Color values

HEX	#AD2B27
RGB	rgb(173, 43, 39)
HSL	hsl(2, 63%, 42%)
HSV	hsv(2, 77%, 68%)
CMYK	cmyk(0%, 75.1%, 77.5%, 32.2%)
CIE-LAB	lab(39.18, 51.76, 34.56)
CIE-LCH	lch(39.18, 62.24, 33.73°)
OKLab	oklab(49.56% 0.1489 0.0763)
OKLCH	oklch(49.56% 0.167 27.1)
XYZ	xyz(18.4658, 10.7614, 3.0239)
Luminance	0.1076 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2B27 #27A9AD

analogous

#AD2766 #AD2B27 #AD6E27

triadic

#AD2B27 #27AD2B #2B27AD

tetradic

#AD2B27 #66AD27 #27A9AD #6E27AD

square

#AD2B27 #66AD27 #27A9AD #6E27AD

split-complementary

#AD2B27 #27AD6E #2766AD

monochromatic

#491210 #7B1F1C #AD2B27 #D3423E #DF7370

Accessibility & contrast

On white

6.66

#AD2B27 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2B27 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2B27

6.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2B27	#FFFFFF	#000000	##FFFFFF
##AD2B27	1.00	6.66	3.15	6.66
#FFFFFF	6.66	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524A25

Deuteranopia (green-blind)

#726722

Tritanopia (blue-blind)

#BF002C

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2b27;
/* rgb */ color: rgb(173, 43, 39);
/* oklch */ color: oklch(49.6% 0.167 27.1);

Tailwind

colors: {
  custom: {
    50: '#ce6f62',
    500: '#ad2b27',
    950: '#000000',
  },
}

SCSS

$custom: #ad2b27;
$custom-light: #ce6f62;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2b27",
  "rgb": {
    "r": 173,
    "g": 43,
    "b": 39
  },
  "hsl": {
    "h": 1.791,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.4956,
    "c": 0.16734,
    "h": 27.1
  },
  "luminance": 0.10758
}

Semantic roles & 50–950 ramp

primary

#AD2B27

secondary

#6AC3C6

accent

#E1E642

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD2B27

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →