#AD299B#AD299B

#AD299B is a mid, highly saturated purple. Relative luminance 0.128; OKLCH L 53.2% C 0.205 H 334.4°. Best body text is #FFFFFF at 5.89:1 contrast (WCAG AA passes).

Color values

HEX#AD299B
RGBrgb(173, 41, 155)
HSLhsl(308, 62%, 42%)
HSVhsv(308, 76%, 68%)
CMYKcmyk(0%, 76.3%, 10.4%, 32.2%)
CIE-LABlab(42.52, 63.54, -32.38)
CIE-LCHlch(42.52, 71.32, 333.00°)
OKLaboklab(53.17% 0.1848 -0.0887)
OKLCHoklch(53.17% 0.205 334.4)
XYZxyz(23.9432, 12.8388, 32.2211)
Luminance0.1284 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD299B #29AD3B
analogous
#7D29AD #AD299B #AD2959
triadic
#AD299B #9BAD29 #299BAD
tetradic
#AD299B #AD7D29 #29AD3B #2959AD
square
#AD299B #AD7D29 #29AD3B #2959AD
split-complementary
#AD299B #59AD29 #29AD7D
monochromatic
#4A1242 #7C1D6F #AD299B #D241BE #DE73CF

Accessibility & contrast

On white

5.89
#AD299B on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.57
#AD299B on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD299B
5.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD299B#FFFFFF#000000##FFFFFF
##AD299B1.005.893.575.89
#FFFFFF5.891.0021.001.00
#0000003.5721.001.0021.00
##FFFFFF5.891.0021.001.00

Color blindness preview

Protanopia (red-blind)
#26589E
Deuteranopia (green-blind)
#586B98
Tritanopia (blue-blind)
#B53660
Achromatopsia (no color)
#646464

Design tokens & code

CSS
--color: #ad299b;
/* rgb */ color: rgb(173, 41, 155);
/* oklch */ color: oklch(53.2% 0.205 334.4);
Tailwind
colors: {
  custom: {
    50: '#c971b9',
    500: '#ad299b',
    950: '#000000',
  },
}
SCSS
$custom: #ad299b;
$custom-light: #c971b9;
$custom-dark: #000000;
JSON
{
  "hex": "#ad299b",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 155
  },
  "hsl": {
    "h": 308.182,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.53167,
    "c": 0.20501,
    "h": 334.4
  },
  "luminance": 0.12837
}

Semantic roles & 50–950 ramp

primary
#AD299B
secondary
#6DC579
accent
#E55943
background
#FCF7FB
surface
#F9EDF6
border
#D2C8D0
text
#140911
muted
#827B80

Preview Lab

Preview with #AD299B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD299B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva