#AD299B#AD299B

#AD299B is a mid, highly saturated purple. Relative luminance 0.128; OKLCH L 53.2% C 0.205 H 334.4°. Best body text is #FFFFFF at 5.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD299B
RGB	rgb(173, 41, 155)
HSL	hsl(308, 62%, 42%)
HSV	hsv(308, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 10.4%, 32.2%)
CIE-LAB	lab(42.52, 63.54, -32.38)
CIE-LCH	lch(42.52, 71.32, 333.00°)
OKLab	oklab(53.17% 0.1848 -0.0887)
OKLCH	oklch(53.17% 0.205 334.4)
XYZ	xyz(23.9432, 12.8388, 32.2211)
Luminance	0.1284 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD299B #29AD3B

analogous

#7D29AD #AD299B #AD2959

triadic

#AD299B #9BAD29 #299BAD

tetradic

#AD299B #AD7D29 #29AD3B #2959AD

square

#AD299B #AD7D29 #29AD3B #2959AD

split-complementary

#AD299B #59AD29 #29AD7D

monochromatic

#4A1242 #7C1D6F #AD299B #D241BE #DE73CF

Accessibility & contrast

On white

5.89

#AD299B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.57

#AD299B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD299B

5.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD299B	#FFFFFF	#000000	##FFFFFF
##AD299B	1.00	5.89	3.57	5.89
#FFFFFF	5.89	1.00	21.00	1.00
#000000	3.57	21.00	1.00	21.00
##FFFFFF	5.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#26589E

Deuteranopia (green-blind)

#586B98

Tritanopia (blue-blind)

#B53660

Achromatopsia (no color)

#646464

Design tokens & code

CSS

--color: #ad299b;
/* rgb */ color: rgb(173, 41, 155);
/* oklch */ color: oklch(53.2% 0.205 334.4);

Tailwind

colors: {
  custom: {
    50: '#c971b9',
    500: '#ad299b',
    950: '#000000',
  },
}

SCSS

$custom: #ad299b;
$custom-light: #c971b9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad299b",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 155
  },
  "hsl": {
    "h": 308.182,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.53167,
    "c": 0.20501,
    "h": 334.4
  },
  "luminance": 0.12837
}

Semantic roles & 50–950 ramp

primary

#AD299B

secondary

#6DC579

accent

#E55943

background

#FCF7FB

surface

#F9EDF6

border

#D2C8D0

text

#140911

muted

#827B80

Preview Lab

Preview with #AD299B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →