#AD2979#AD2979

#AD2979 is a mid, vivid pink. Relative luminance 0.119; OKLCH L 51.6% C 0.184 H 348.4°. Best body text is #FFFFFF at 6.23:1 contrast (WCAG AA passes).

Color values

HEX	#AD2979
RGB	rgb(173, 41, 121)
HSL	hsl(324, 62%, 42%)
HSV	hsv(324, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 30.1%, 32.2%)
CIE-LAB	lab(40.98, 58.94, -13.99)
CIE-LCH	lch(40.98, 60.58, 346.65°)
OKLab	oklab(51.55% 0.1798 -0.0368)
OKLCH	oklch(51.55% 0.184 348.4)
XYZ	xyz(21.4788, 11.8531, 19.2422)
Luminance	0.1185 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2979 #29AD5D

analogous

#9F29AD #AD2979 #AD2937

triadic

#AD2979 #79AD29 #2979AD

tetradic

#AD2979 #AD9F29 #29AD5D #2937AD

square

#AD2979 #AD9F29 #29AD5D #2937AD

split-complementary

#AD2979 #37AD29 #29AD9F

monochromatic

#4A1234 #7C1D56 #AD2979 #D24199 #DE73B4

Accessibility & contrast

On white

6.23

#AD2979 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.37

#AD2979 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2979

6.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2979	#FFFFFF	#000000	##FFFFFF
##AD2979	1.00	6.23	3.37	6.23
#FFFFFF	6.23	1.00	21.00	1.00
#000000	3.37	21.00	1.00	21.00
##FFFFFF	6.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E527B

Deuteranopia (green-blind)

#656976

Tritanopia (blue-blind)

#BA224E

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2979;
/* rgb */ color: rgb(173, 41, 121);
/* oklch */ color: oklch(51.6% 0.184 348.4);

Tailwind

colors: {
  custom: {
    50: '#ca709f',
    500: '#ad2979',
    950: '#000000',
  },
}

SCSS

$custom: #ad2979;
$custom-light: #ca709f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2979",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 121
  },
  "hsl": {
    "h": 323.636,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51554,
    "c": 0.18356,
    "h": 348.4
  },
  "luminance": 0.11851
}

Semantic roles & 50–950 ramp

primary

#AD2979

secondary

#6DC590

accent

#E58343

background

#FCF7F9

surface

#F9EDF2

border

#D2C8CC

text

#14080E

muted

#827B7E

Preview Lab

Preview with #AD2979

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →