#AD2937#AD2937

#AD2937 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.167 H 20.4°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD2937
RGB	rgb(173, 41, 55)
HSL	hsl(354, 62%, 42%)
HSV	hsv(354, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 68.2%, 32.2%)
CIE-LAB	lab(39.15, 53.17, 24.92)
CIE-LCH	lch(39.15, 58.72, 25.11°)
OKLab	oklab(49.61% 0.1569 0.0585)
OKLCH	oklch(49.61% 0.167 20.4)
XYZ	xyz(18.7182, 10.7488, 4.7028)
Luminance	0.1075 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2937 #29AD9F

analogous

#AD2979 #AD2937 #AD5D29

triadic

#AD2937 #37AD29 #2937AD

tetradic

#AD2937 #79AD29 #29AD9F #5D29AD

square

#AD2937 #79AD29 #29AD9F #5D29AD

split-complementary

#AD2937 #29AD5D #2979AD

monochromatic

#4A1218 #7C1D27 #AD2937 #D24151 #DE737E

Accessibility & contrast

On white

6.67

#AD2937 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2937 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2937

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2937	#FFFFFF	#000000	##FFFFFF
##AD2937	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4A36

Deuteranopia (green-blind)

#716633

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2937;
/* rgb */ color: rgb(173, 41, 55);
/* oklch */ color: oklch(49.6% 0.167 20.4);

Tailwind

colors: {
  custom: {
    50: '#cd6e6d',
    500: '#ad2937',
    950: '#000000',
  },
}

SCSS

$custom: #ad2937;
$custom-light: #cd6e6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2937",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 55
  },
  "hsl": {
    "h": 353.636,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49615,
    "c": 0.16744,
    "h": 20.4
  },
  "luminance": 0.10746
}

Semantic roles & 50–950 ramp

primary

#AD2937

secondary

#6DC5BC

accent

#E5D443

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2937

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →