#AD2978#AD2978

#AD2978 is a mid, vivid pink. Relative luminance 0.118; OKLCH L 51.5% C 0.183 H 348.9°. Best body text is #FFFFFF at 6.24:1 contrast (WCAG AA passes).

Color values

HEX	#AD2978
RGB	rgb(173, 41, 120)
HSL	hsl(324, 62%, 42%)
HSV	hsv(324, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 30.6%, 32.2%)
CIE-LAB	lab(40.94, 58.82, -13.43)
CIE-LCH	lch(40.94, 60.34, 347.14°)
OKLab	oklab(51.51% 0.1796 -0.0352)
OKLCH	oklch(51.51% 0.183 348.9)
XYZ	xyz(21.4178, 11.8286, 18.9209)
Luminance	0.1183 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2978 #29AD5E

analogous

#A029AD #AD2978 #AD2936

triadic

#AD2978 #78AD29 #2978AD

tetradic

#AD2978 #ADA029 #29AD5E #2936AD

square

#AD2978 #ADA029 #29AD5E #2936AD

split-complementary

#AD2978 #36AD29 #29ADA0

monochromatic

#4A1233 #7C1D56 #AD2978 #D24198 #DE73B3

Accessibility & contrast

On white

6.24

#AD2978 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.37

#AD2978 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2978

6.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2978	#FFFFFF	#000000	##FFFFFF
##AD2978	1.00	6.24	3.37	6.24
#FFFFFF	6.24	1.00	21.00	1.00
#000000	3.37	21.00	1.00	21.00
##FFFFFF	6.24	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E527A

Deuteranopia (green-blind)

#656975

Tritanopia (blue-blind)

#BA214D

Achromatopsia (no color)

#616161

Design tokens & code

CSS

--color: #ad2978;
/* rgb */ color: rgb(173, 41, 120);
/* oklch */ color: oklch(51.5% 0.183 348.9);

Tailwind

colors: {
  custom: {
    50: '#ca709f',
    500: '#ad2978',
    950: '#000000',
  },
}

SCSS

$custom: #ad2978;
$custom-light: #ca709f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2978",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 120
  },
  "hsl": {
    "h": 324.091,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.51513,
    "c": 0.18303,
    "h": 348.9
  },
  "luminance": 0.11826
}

Semantic roles & 50–950 ramp

primary

#AD2978

secondary

#6DC590

accent

#E58443

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2978

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →