#AD2936#AD2936

#AD2936 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.6% C 0.168 H 20.9°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#AD2936
RGB	rgb(173, 41, 54)
HSL	hsl(354, 62%, 42%)
HSV	hsv(354, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 68.8%, 32.2%)
CIE-LAB	lab(39.14, 53.11, 25.52)
CIE-LCH	lch(39.14, 58.93, 25.66°)
OKLab	oklab(49.6% 0.1565 0.0597)
OKLCH	oklch(49.6% 0.168 20.9)
XYZ	xyz(18.6944, 10.7393, 4.5778)
Luminance	0.1074 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2936 #29ADA0

analogous

#AD2978 #AD2936 #AD5E29

triadic

#AD2936 #36AD29 #2936AD

tetradic

#AD2936 #78AD29 #29ADA0 #5E29AD

square

#AD2936 #78AD29 #29ADA0 #5E29AD

split-complementary

#AD2936 #29AD5E #2978AD

monochromatic

#4A1217 #7C1D27 #AD2936 #D2414F #DE737D

Accessibility & contrast

On white

6.67

#AD2936 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#AD2936 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2936

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2936	#FFFFFF	#000000	##FFFFFF
##AD2936	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#504A35

Deuteranopia (green-blind)

#716632

Tritanopia (blue-blind)

#BE002F

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2936;
/* rgb */ color: rgb(173, 41, 54);
/* oklch */ color: oklch(49.6% 0.168 20.9);

Tailwind

colors: {
  custom: {
    50: '#cd6e6d',
    500: '#ad2936',
    950: '#000000',
  },
}

SCSS

$custom: #ad2936;
$custom-light: #cd6e6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2936",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 54
  },
  "hsl": {
    "h": 354.091,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.49597,
    "c": 0.1675,
    "h": 20.9
  },
  "luminance": 0.10736
}

Semantic roles & 50–950 ramp

primary

#AD2936

secondary

#6DC5BC

accent

#E5D543

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2936

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →