#AD2969#AD2969

#AD2969 is a mid, vivid pink. Relative luminance 0.115; OKLCH L 50.9% C 0.176 H 356.0°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD2969
RGB	rgb(173, 41, 105)
HSL	hsl(331, 62%, 42%)
HSV	hsv(331, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 39.3%, 32.2%)
CIE-LAB	lab(40.40, 57.14, -4.89)
CIE-LCH	lch(40.40, 57.34, 355.11°)
OKLab	oklab(50.94% 0.1755 -0.0121)
OKLCH	oklch(50.94% 0.176 356)
XYZ	xyz(20.5777, 11.4926, 14.4965)
Luminance	0.1149 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2969 #29AD6D

analogous

#AD29AB #AD2969 #AD2B29

triadic

#AD2969 #69AD29 #2969AD

tetradic

#AD2969 #ABAD29 #29AD6D #2B29AD

square

#AD2969 #ABAD29 #29AD6D #2B29AD

split-complementary

#AD2969 #29AD2B #29ABAD

monochromatic

#4A122D #7C1D4B #AD2969 #D24187 #DE73A7

Accessibility & contrast

On white

6.37

#AD2969 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#AD2969 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2969

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2969	#FFFFFF	#000000	##FFFFFF
##AD2969	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#44506B

Deuteranopia (green-blind)

#696866

Tritanopia (blue-blind)

#BB1745

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2969;
/* rgb */ color: rgb(173, 41, 105);
/* oklch */ color: oklch(50.9% 0.176 356.0);

Tailwind

colors: {
  custom: {
    50: '#ca7093',
    500: '#ad2969',
    950: '#000000',
  },
}

SCSS

$custom: #ad2969;
$custom-light: #ca7093;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2969",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 105
  },
  "hsl": {
    "h": 330.909,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50937,
    "c": 0.17595,
    "h": 356
  },
  "luminance": 0.1149
}

Semantic roles & 50–950 ramp

primary

#AD2969

secondary

#6DC59A

accent

#E59643

background

#FDF7F9

surface

#FAEDF1

border

#D3C8CB

text

#14080D

muted

#837B7E

Preview Lab

Preview with #AD2969

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →