#AD2966#AD2966

#AD2966 is a mid, vivid pink. Relative luminance 0.114; OKLCH L 50.8% C 0.175 H 357.5°. Best body text is #FFFFFF at 6.39:1 contrast (WCAG AA passes).

Color values

HEX	#AD2966
RGB	rgb(173, 41, 102)
HSL	hsl(332, 62%, 42%)
HSV	hsv(332, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 41%, 32.2%)
CIE-LAB	lab(40.30, 56.83, -3.15)
CIE-LCH	lch(40.30, 56.91, 356.83°)
OKLab	oklab(50.83% 0.1746 -0.0076)
OKLCH	oklch(50.83% 0.175 357.5)
XYZ	xyz(20.4263, 11.4320, 13.6988)
Luminance	0.1143 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2966 #29AD70

analogous

#AD29A8 #AD2966 #AD2E29

triadic

#AD2966 #66AD29 #2966AD

tetradic

#AD2966 #A8AD29 #29AD70 #2E29AD

square

#AD2966 #A8AD29 #29AD70 #2E29AD

split-complementary

#AD2966 #29AD2E #29A8AD

monochromatic

#4A122C #7C1D49 #AD2966 #D24184 #DE73A4

Accessibility & contrast

On white

6.39

#AD2966 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#AD2966 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2966

6.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2966	#FFFFFF	#000000	##FFFFFF
##AD2966	1.00	6.39	3.29	6.39
#FFFFFF	6.39	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454F68

Deuteranopia (green-blind)

#696863

Tritanopia (blue-blind)

#BB1544

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2966;
/* rgb */ color: rgb(173, 41, 102);
/* oklch */ color: oklch(50.8% 0.175 357.5);

Tailwind

colors: {
  custom: {
    50: '#cb7091',
    500: '#ad2966',
    950: '#000000',
  },
}

SCSS

$custom: #ad2966;
$custom-light: #cb7091;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2966",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 102
  },
  "hsl": {
    "h": 332.273,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50832,
    "c": 0.17476,
    "h": 357.5
  },
  "luminance": 0.11429
}

Semantic roles & 50–950 ramp

primary

#AD2966

secondary

#6DC59C

accent

#E59A43

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2966

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →