#AD2965#AD2965

#AD2965 is a mid, vivid pink. Relative luminance 0.114; OKLCH L 50.8% C 0.174 H 358.0°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD2965
RGB	rgb(173, 41, 101)
HSL	hsl(333, 62%, 42%)
HSV	hsv(333, 76%, 68%)
CMYK	cmyk(0%, 76.3%, 41.6%, 32.2%)
CIE-LAB	lab(40.27, 56.72, -2.57)
CIE-LCH	lch(40.27, 56.78, 357.41°)
OKLab	oklab(50.8% 0.1743 -0.006)
OKLCH	oklch(50.8% 0.174 358)
XYZ	xyz(20.3770, 11.4123, 13.4392)
Luminance	0.1141 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2965 #29AD71

analogous

#AD29A7 #AD2965 #AD2F29

triadic

#AD2965 #65AD29 #2965AD

tetradic

#AD2965 #A7AD29 #29AD71 #2F29AD

square

#AD2965 #A7AD29 #29AD71 #2F29AD

split-complementary

#AD2965 #29AD2F #29A7AD

monochromatic

#4A122B #7C1D48 #AD2965 #D24183 #DE73A3

Accessibility & contrast

On white

6.40

#AD2965 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#AD2965 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2965

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2965	#FFFFFF	#000000	##FFFFFF
##AD2965	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#454F66

Deuteranopia (green-blind)

#6A6862

Tritanopia (blue-blind)

#BB1443

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2965;
/* rgb */ color: rgb(173, 41, 101);
/* oklch */ color: oklch(50.8% 0.174 358.0);

Tailwind

colors: {
  custom: {
    50: '#cb7090',
    500: '#ad2965',
    950: '#000000',
  },
}

SCSS

$custom: #ad2965;
$custom-light: #cb7090;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2965",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 101
  },
  "hsl": {
    "h": 332.727,
    "s": 61.682,
    "l": 41.961
  },
  "oklch": {
    "l": 0.50797,
    "c": 0.17438,
    "h": 358
  },
  "luminance": 0.1141
}

Semantic roles & 50–950 ramp

primary

#AD2965

secondary

#6DC59D

accent

#E59B43

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2965

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →