#AD2927#AD2927

#AD2927 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.4% C 0.169 H 26.6°. Best body text is #FFFFFF at 6.72:1 contrast (WCAG AA passes).

Color values

HEX	#AD2927
RGB	rgb(173, 41, 39)
HSL	hsl(1, 63%, 42%)
HSV	hsv(1, 77%, 68%)
CMYK	cmyk(0%, 76.3%, 77.5%, 32.2%)
CIE-LAB	lab(38.93, 52.44, 34.30)
CIE-LCH	lch(38.93, 62.66, 33.19°)
OKLab	oklab(49.38% 0.1511 0.0758)
OKLCH	oklch(49.38% 0.169 26.6)
XYZ	xyz(18.3949, 10.6195, 3.0003)
Luminance	0.1062 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2927 #27ABAD

analogous

#AD2768 #AD2927 #AD6C27

triadic

#AD2927 #27AD29 #2927AD

tetradic

#AD2927 #68AD27 #27ABAD #6C27AD

square

#AD2927 #68AD27 #27ABAD #6C27AD

split-complementary

#AD2927 #27AD6C #2768AD

monochromatic

#491110 #7B1D1C #AD2927 #D3403E #DF7170

Accessibility & contrast

On white

6.72

#AD2927 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD2927 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2927

6.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2927	#FFFFFF	#000000	##FFFFFF
##AD2927	1.00	6.72	3.12	6.72
#FFFFFF	6.72	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514925

Deuteranopia (green-blind)

#726622

Tritanopia (blue-blind)

#BF002A

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2927;
/* rgb */ color: rgb(173, 41, 39);
/* oklch */ color: oklch(49.4% 0.169 26.6);

Tailwind

colors: {
  custom: {
    50: '#ce6e62',
    500: '#ad2927',
    950: '#000000',
  },
}

SCSS

$custom: #ad2927;
$custom-light: #ce6e62;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2927",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 39
  },
  "hsl": {
    "h": 0.896,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49378,
    "c": 0.16899,
    "h": 26.6
  },
  "luminance": 0.10617
}

Semantic roles & 50–950 ramp

primary

#AD2927

secondary

#6AC4C6

accent

#E4E642

background

#FDF7F5

surface

#FBEDEA

border

#D4C8C6

text

#150805

muted

#837B79

Preview Lab

Preview with #AD2927

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →