#AD2768#AD2768

#AD2768 is a mid, vivid pink. Relative luminance 0.113; OKLCH L 50.7% C 0.178 H 356.3°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD2768
RGB	rgb(173, 39, 104)
HSL	hsl(331, 63%, 42%)
HSV	hsv(331, 77%, 68%)
CMYK	cmyk(0%, 77.5%, 39.9%, 32.2%)
CIE-LAB	lab(40.14, 57.66, -4.64)
CIE-LCH	lch(40.14, 57.84, 355.40°)
OKLab	oklab(50.74% 0.1772 -0.0115)
OKLCH	oklch(50.74% 0.178 356.3)
XYZ	xyz(20.4592, 11.3374, 14.2050)
Luminance	0.1134 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2768 #27AD6C

analogous

#AD27AB #AD2768 #AD2927

triadic

#AD2768 #68AD27 #2768AD

tetradic

#AD2768 #ABAD27 #27AD6C #2927AD

square

#AD2768 #ABAD27 #27AD6C #2927AD

split-complementary

#AD2768 #27AD29 #27ABAD

monochromatic

#49102C #7B1C4A #AD2768 #D33E86 #DF70A6

Accessibility & contrast

On white

6.43

#AD2768 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#AD2768 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2768

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2768	#FFFFFF	#000000	##FFFFFF
##AD2768	1.00	6.43	3.27	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#434F6A

Deuteranopia (green-blind)

#686865

Tritanopia (blue-blind)

#BB1344

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #ad2768;
/* rgb */ color: rgb(173, 39, 104);
/* oklch */ color: oklch(50.7% 0.178 356.3);

Tailwind

colors: {
  custom: {
    50: '#cb6f93',
    500: '#ad2768',
    950: '#000000',
  },
}

SCSS

$custom: #ad2768;
$custom-light: #cb6f93;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2768",
  "rgb": {
    "r": 173,
    "g": 39,
    "b": 104
  },
  "hsl": {
    "h": 330.896,
    "s": 63.208,
    "l": 41.569
  },
  "oklch": {
    "l": 0.50739,
    "c": 0.1776,
    "h": 356.3
  },
  "luminance": 0.11335
}

Semantic roles & 50–950 ramp

primary

#AD2768

secondary

#6AC699

accent

#E69642

background

#FDF7F9

surface

#FAEDF1

border

#D3C8CB

text

#14080D

muted

#837B7E

Preview Lab

Preview with #AD2768

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →