#AD2924#AD2924

#AD2924 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.3% C 0.169 H 27.6°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX#AD2924
RGBrgb(173, 41, 36)
HSLhsl(2, 66%, 41%)
HSVhsv(2, 79%, 68%)
CMYKcmyk(0%, 76.3%, 79.2%, 32.2%)
CIE-LABlab(38.90, 52.33, 35.98)
CIE-LCHlch(38.90, 63.51, 34.51°)
OKLaboklab(49.34% 0.1501 0.0785)
OKLCHoklch(49.34% 0.169 27.6)
XYZxyz(18.3471, 10.6004, 2.7488)
Luminance0.1060 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD2924 #24A8AD
analogous
#AD2463 #AD2924 #AD6D24
triadic
#AD2924 #24AD29 #2924AD
tetradic
#AD2924 #63AD24 #24A8AD #6D24AD
square
#AD2924 #63AD24 #24A8AD #6D24AD
split-complementary
#AD2924 #24AD6D #2463AD
monochromatic
#48110F #7A1D19 #AD2924 #D63E39 #E06F6B

Accessibility & contrast

On white

6.73
#AD2924 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.12
#AD2924 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2924
6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD2924#FFFFFF#000000##FFFFFF
##AD29241.006.733.126.73
#FFFFFF6.731.0021.001.00
#0000003.1221.001.0021.00
##FFFFFF6.731.0021.001.00

Color blindness preview

Protanopia (red-blind)
#524922
Deuteranopia (green-blind)
#72661E
Tritanopia (blue-blind)
#BF002A
Achromatopsia (no color)
#5C5C5C

Design tokens & code

CSS
--color: #ad2924;
/* rgb */ color: rgb(173, 41, 36);
/* oklch */ color: oklch(49.3% 0.169 27.6);
Tailwind
colors: {
  custom: {
    50: '#ce6e60',
    500: '#ad2924',
    950: '#000000',
  },
}
SCSS
$custom: #ad2924;
$custom-light: #ce6e60;
$custom-dark: #000000;
JSON
{
  "hex": "#ad2924",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 36
  },
  "hsl": {
    "h": 2.19,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.49343,
    "c": 0.16938,
    "h": 27.6
  },
  "luminance": 0.10597
}

Semantic roles & 50–950 ramp

primary
#AD2924
secondary
#66C3C6
accent
#E2E93F
background
#FDF7F5
surface
#FBEDE9
border
#D4C8C5
text
#160805
muted
#847B79

Preview Lab

Preview with #AD2924

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD2924 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva