#AD2924#AD2924

#AD2924 is a mid, vivid red. Relative luminance 0.106; OKLCH L 49.3% C 0.169 H 27.6°. Best body text is #FFFFFF at 6.73:1 contrast (WCAG AA passes).

Color values

HEX	#AD2924
RGB	rgb(173, 41, 36)
HSL	hsl(2, 66%, 41%)
HSV	hsv(2, 79%, 68%)
CMYK	cmyk(0%, 76.3%, 79.2%, 32.2%)
CIE-LAB	lab(38.90, 52.33, 35.98)
CIE-LCH	lch(38.90, 63.51, 34.51°)
OKLab	oklab(49.34% 0.1501 0.0785)
OKLCH	oklch(49.34% 0.169 27.6)
XYZ	xyz(18.3471, 10.6004, 2.7488)
Luminance	0.1060 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2924 #24A8AD

analogous

#AD2463 #AD2924 #AD6D24

triadic

#AD2924 #24AD29 #2924AD

tetradic

#AD2924 #63AD24 #24A8AD #6D24AD

square

#AD2924 #63AD24 #24A8AD #6D24AD

split-complementary

#AD2924 #24AD6D #2463AD

monochromatic

#48110F #7A1D19 #AD2924 #D63E39 #E06F6B

Accessibility & contrast

On white

6.73

#AD2924 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.12

#AD2924 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2924

6.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2924	#FFFFFF	#000000	##FFFFFF
##AD2924	1.00	6.73	3.12	6.73
#FFFFFF	6.73	1.00	21.00	1.00
#000000	3.12	21.00	1.00	21.00
##FFFFFF	6.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524922

Deuteranopia (green-blind)

#72661E

Tritanopia (blue-blind)

#BF002A

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2924;
/* rgb */ color: rgb(173, 41, 36);
/* oklch */ color: oklch(49.3% 0.169 27.6);

Tailwind

colors: {
  custom: {
    50: '#ce6e60',
    500: '#ad2924',
    950: '#000000',
  },
}

SCSS

$custom: #ad2924;
$custom-light: #ce6e60;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2924",
  "rgb": {
    "r": 173,
    "g": 41,
    "b": 36
  },
  "hsl": {
    "h": 2.19,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.49343,
    "c": 0.16938,
    "h": 27.6
  },
  "luminance": 0.10597
}

Semantic roles & 50–950 ramp

primary

#AD2924

secondary

#66C3C6

accent

#E2E93F

background

#FDF7F5

surface

#FBEDE9

border

#D4C8C5

text

#160805

muted

#847B79

Preview Lab

Preview with #AD2924

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →