#AD2463#AD2463

#AD2463 is a mid, vivid pink. Relative luminance 0.110; OKLCH L 50.3% C 0.179 H 358.4°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#AD2463
RGB	rgb(173, 36, 99)
HSL	hsl(332, 66%, 41%)
HSV	hsv(332, 79%, 68%)
CMYK	cmyk(0%, 79.2%, 42.8%, 32.2%)
CIE-LAB	lab(39.66, 58.05, -2.19)
CIE-LCH	lch(39.66, 58.09, 357.84°)
OKLab	oklab(50.33% 0.1785 -0.005)
OKLCH	oklch(50.33% 0.179 358.4)
XYZ	xyz(20.1181, 11.0495, 12.8753)
Luminance	0.1105 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2463 #24AD6E

analogous

#AD24A7 #AD2463 #AD2A24

triadic

#AD2463 #63AD24 #2463AD

tetradic

#AD2463 #A7AD24 #24AD6E #2A24AD

square

#AD2463 #A7AD24 #24AD6E #2A24AD

split-complementary

#AD2463 #24AD2A #24A7AD

monochromatic

#480F29 #7A1946 #AD2463 #D63981 #E06BA1

Accessibility & contrast

On white

6.54

#AD2463 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#AD2463 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2463

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2463	#FFFFFF	#000000	##FFFFFF
##AD2463	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#434D65

Deuteranopia (green-blind)

#696760

Tritanopia (blue-blind)

#BC0741

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #ad2463;
/* rgb */ color: rgb(173, 36, 99);
/* oklch */ color: oklch(50.3% 0.179 358.4);

Tailwind

colors: {
  custom: {
    50: '#cb6e8f',
    500: '#ad2463',
    950: '#000000',
  },
}

SCSS

$custom: #ad2463;
$custom-light: #cb6e8f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2463",
  "rgb": {
    "r": 173,
    "g": 36,
    "b": 99
  },
  "hsl": {
    "h": 332.409,
    "s": 65.55,
    "l": 40.98
  },
  "oklch": {
    "l": 0.50335,
    "c": 0.17859,
    "h": 358.4
  },
  "luminance": 0.11047
}

Semantic roles & 50–950 ramp

primary

#AD2463

secondary

#66C69A

accent

#E99B3F

background

#FDF7F8

surface

#FAEDF0

border

#D3C8CB

text

#14080C

muted

#837B7D

Preview Lab

Preview with #AD2463

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →