#AD2878#AD2878

#AD2878 is a mid, vivid pink. Relative luminance 0.118; OKLCH L 51.4% C 0.184 H 348.8°. Best body text is #FFFFFF at 6.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD2878
RGB	rgb(173, 40, 120)
HSL	hsl(324, 62%, 42%)
HSV	hsv(324, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 30.6%, 32.2%)
CIE-LAB	lab(40.83, 59.13, -13.60)
CIE-LCH	lch(40.83, 60.68, 347.05°)
OKLab	oklab(51.43% 0.1806 -0.0357)
OKLCH	oklch(51.43% 0.184 348.8)
XYZ	xyz(21.3837, 11.7604, 18.9095)
Luminance	0.1176 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2878 #28AD5D

analogous

#A028AD #AD2878 #AD2836

triadic

#AD2878 #78AD28 #2878AD

tetradic

#AD2878 #ADA028 #28AD5D #2836AD

square

#AD2878 #ADA028 #28AD5D #2836AD

split-complementary

#AD2878 #36AD28 #28ADA0

monochromatic

#4A1133 #7B1D56 #AD2878 #D33F98 #DE71B3

Accessibility & contrast

On white

6.27

#AD2878 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.35

#AD2878 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2878

6.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2878	#FFFFFF	#000000	##FFFFFF
##AD2878	1.00	6.27	3.35	6.27
#FFFFFF	6.27	1.00	21.00	1.00
#000000	3.35	21.00	1.00	21.00
##FFFFFF	6.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E517A

Deuteranopia (green-blind)

#656975

Tritanopia (blue-blind)

#BA204D

Achromatopsia (no color)

#606060

Design tokens & code

CSS

--color: #ad2878;
/* rgb */ color: rgb(173, 40, 120);
/* oklch */ color: oklch(51.4% 0.184 348.8);

Tailwind

colors: {
  custom: {
    50: '#ca709f',
    500: '#ad2878',
    950: '#000000',
  },
}

SCSS

$custom: #ad2878;
$custom-light: #ca709f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2878",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 120
  },
  "hsl": {
    "h": 323.91,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.51433,
    "c": 0.18408,
    "h": 348.8
  },
  "luminance": 0.11758
}

Semantic roles & 50–950 ramp

primary

#AD2878

secondary

#6CC58F

accent

#E68342

background

#FDF7F9

surface

#FAEDF2

border

#D3C8CC

text

#14080E

muted

#837B7E

Preview Lab

Preview with #AD2878

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →