#AD2836#AD2836

#AD2836 is a mid, vivid red. Relative luminance 0.107; OKLCH L 49.5% C 0.168 H 20.6°. Best body text is #FFFFFF at 6.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD2836
RGB	rgb(173, 40, 54)
HSL	hsl(354, 62%, 42%)
HSV	hsv(354, 77%, 68%)
CMYK	cmyk(0%, 76.9%, 68.8%, 32.2%)
CIE-LAB	lab(39.02, 53.44, 25.38)
CIE-LCH	lch(39.02, 59.16, 25.40°)
OKLab	oklab(49.51% 0.1576 0.0593)
OKLCH	oklch(49.51% 0.168 20.6)
XYZ	xyz(18.6603, 10.6710, 4.5665)
Luminance	0.1067 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD2836 #28AD9F

analogous

#AD2879 #AD2836 #AD5D28

triadic

#AD2836 #36AD28 #2836AD

tetradic

#AD2836 #79AD28 #28AD9F #5D28AD

square

#AD2836 #79AD28 #28AD9F #5D28AD

split-complementary

#AD2836 #28AD5D #2879AD

monochromatic

#4A1117 #7B1D26 #AD2836 #D33F4F #DE717D

Accessibility & contrast

On white

6.70

#AD2836 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.13

#AD2836 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD2836

6.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD2836	#FFFFFF	#000000	##FFFFFF
##AD2836	1.00	6.70	3.13	6.70
#FFFFFF	6.70	1.00	21.00	1.00
#000000	3.13	21.00	1.00	21.00
##FFFFFF	6.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4F4A35

Deuteranopia (green-blind)

#706632

Tritanopia (blue-blind)

#BE002E

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #ad2836;
/* rgb */ color: rgb(173, 40, 54);
/* oklch */ color: oklch(49.5% 0.168 20.6);

Tailwind

colors: {
  custom: {
    50: '#cd6e6d',
    500: '#ad2836',
    950: '#000000',
  },
}

SCSS

$custom: #ad2836;
$custom-light: #cd6e6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad2836",
  "rgb": {
    "r": 173,
    "g": 40,
    "b": 54
  },
  "hsl": {
    "h": 353.684,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.4951,
    "c": 0.16836,
    "h": 20.6
  },
  "luminance": 0.10668
}

Semantic roles & 50–950 ramp

primary

#AD2836

secondary

#6CC5BC

accent

#E6D442

background

#FDF7F6

surface

#FBEDEB

border

#D4C8C6

text

#150807

muted

#837B7A

Preview Lab

Preview with #AD2836

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →